WALTHAM, MA - April 24, 2012 - The Hospitality Sales & Marketing Association International ("HSMAI") has selected Doug Carr, executive director of distribution at Fairmont Raffles Hotels International ("FRHI") as one of its "Top 25 Most Extraordinary Minds in Sales and Marketing" as part of its 2011 Adrian Awards. The ninth annual list recognizes the "best of the best" in the hospitality, travel and tourism industries.
In his role at FRHI, the parent company of the Fairmont, Raffles and Swiss˘tel brands, Carr draws upon more than 23 years of experience to develop cutting-edge strategies for maximizing revenue and brand awareness through electronic channels of distribution.
Specifically, Carr was nominated for the prestigious award for his achievements in executing Passkey's GroupMAX as a centralized strategy to automate and perfect the group housing experience for both guests and meeting planners across the Fairmont brand's global portfolio.
Having embraced GroupMAX as a brand standard, Carr championed the successful deployment of the technology using an innovative central management strategy. This has allowed the Fairmont brand to offer the online booking technology to its meeting planners worldwide, helping it gain a competitive advantage in the global meetings market.
Carr says, "Our Fairmont properties are enjoying the efficiency and cost savings of the platform while at the same time increasing meeting planner satisfaction in the housing process. Taking a centralized approach ensures brand consistency, enhances meeting planner experiences and better manages hotel expectations."
The centrally managed strategy is producing exceptional results for Fairmont properties and its planners worldwide. In addition to offering the technology to professional event organizers who may be familiar with GroupMAX, the system is increasingly resonating with corporate and small event organizers as well.
Fairmont properties are receiving overwhelmingly positive feedback for GroupMAX's customized booking websites. Meeting planners are returning for repeat events indicating that GroupMAX is becoming a deciding factor when evaluating event locations; a significant competitive differentiator for the brand.
With Carr's innovative GroupMAX perspective, the brand has experienced a 130% increase in room nights being processed electronically in the past year, driving incremental revenue of 2-3% and expanding distribution to reach untapped markets.
"Passkey applauds Doug and his tremendous efforts to leverage our technology like never before," states Greg Pesik, president and CEO of Passkey. "Doug's innovative strategies, passionate dedication and sharp intelligence enabled him to implement GroupMAX with a unique approach that has generated remarkable revenues, improved profits and elevated service levels for the global hotel leader's properties around the world."