Welcome to the
Department of Marketing Newsletter...
The Department of Marketing is excited to bring you the FIRST edition of our department newsletter. Last year we were very busy and successful and we are looking forward to
. We invite you to take this opportunity to learn more about our achievements, our program, and some of the upcoming events!
A note from the Department Chair....
A big welcome to the 2017-2018 school year from the Department of Marketing. As you will see in this newsletter, many great things happened last year and much is planned for 2017-2018. In the way of big picture highlights, the Marketing Major is now the second largest on campus and growing. Why? In part because we have great faculty and students,
but also because we have a large and welcoming group of Corporate Partners. Our student organizations and sales teams continue to soar nationally and internationally. Look
ing forward to one heck of a year!
Our Department Administrative Assistant, Julie Hill, is the Editor-in-Chief, so please feel free to contact her if you have some news (firstname.lastname@example.org
Our faculty and staff are just as busy and
successful as our students.
In addition to
course instruction, our faculty participate in service activities, perform research and presentations, host and attend national and international conferences, and accompany students to national and international events
Victor Barger and Andy Dahl
on their most recent promotions!
was promoted to Associate Professor. He
received his Ph.D. in Marketing from the University of Wisconsin-Madison in 2011. He also holds a B.A. in Computer Science and an MBA from
UW-Madison. His areas of expertise include social media marketing, social influence, and psychometrics. Victor developed and taught one of the first courses in social media marketing at UW-Whitewater in 2013. He is also involved in several committees for the College of Business and Economics.
completed his Doctoral degree in June and i
Assistant Professor of Marketing. Since
2009, he has served as an advisor for UW-Whitewater's American Marketing Association (AMA) chapter and is a member of th
e AMA International Collegiate Chapters' Council. Andy serves as the primary advisor for Cr
eative Marketing Unlimited, the student-run marketing consulting branch of AMA.
In addition to teaching, Andy has over fifteen years of marketing consulting experience and has many research
interests which he is currently publishing. His research, "
Development of a Value Cocreation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes" will be published in the Journal of Consumer Affairs.
Noelle Butski and Kenyatta Barber as new lecturers
in the Marketing Department!
has tackled a wide range of sales and marketing activities including analytics, copy writing, account management, sales management and strategic development. She has worked in both small businesses and large corporations. In 2016, Noelle co-founded Ascent Marketing, a boutique digital marketing agency in northern Illinois that focuses on the needs of small businesses and non-profit organizations. In 2017, she started teaching at her local community college where she "fell in love" with helping the next generation of sales and marketing professionals prepare for their careers. Noelle received her B.A in English from DePaul University and her M.B.A. in Marketing from Roosevelt University. Noelle is an active member of her local chamber of commerce and works closely with a variety of local charities.
10 years of combined industry experience in sales, project management and higher education.
In addition to professional and collegiate experience, Kenyatta is a third-year student in the Doctorate of Business Administration program here at the U
W-Whitewater. Her research interests include sustainable marketing, ethics, corporate social responsibility, branding and consumer buying behavior. She's looking forward to proposing her dissertation this Fall and welcoming some free time in Fall of 2018 to devote more time to snowboarding and other research interests.
Additional highlights from our dedicated faculty:
is the President of the Mu Kappa Tau National Marketing Honor Society, advises the MKT and PSE Chapters at UWW, plus the McNair Scholars Program.
Pavan Chennamaneni continues his role as an AMA Advisor and Case Team Co-advisor. He also received the College of Business and Economics Research Award.
Shannon Cummins received the campus Women In Leadership Award, taught in the DBA program and recently published research in three journals.
John DeGraff is very active as an AMA & ENACTUS Social Impact Advisor, created a LinkedIn guide for AMA, Innovation Center, and CoBE students and is on the Chancellor's Innovation Team to create a new disability training center.
Dan Herlache is the AMA Sales Team coach and advisor and facilitates national sales com
petitions and sales certificate programs at the AMA International Collegiate Conference.
Maxwell Hsu received Best Paper in Track Award (Proceedings of the 2017 Marketing Management Association Conference); Best Paper Award (Proceedings of the Academy of Business Research), and Best Paper Award (Proceedings of the 2016 Korea Shipowners' Association International Conference of Asian Shipping and Logistics).
Dennis Kopf received the Online Teaching Excellence Award from the College of Business and Economics. Also, along with Max Hsu, received Best Paper in Track Award (Proceedings of the 2017 Marketing Management Association Conference).
has many roles in addition to Department Chair:
AMA Advisor, Director of the Institute for Sales Excellence, President of the University Sales Center Alliance, researcher, author, editor, Dissertation Chair for the DBA program, Associate Editor for the Journal of Marketing Education, and leads students at the various competitions and conferences that they attend. Oh yea, he owns a consulting company too.
Jimmy was ranked 20th out of more than 7,200 business management education scholars in a study published by Decision Sciences Journal of Innovative Education and also received Advisor of the Year from UWW's College of Business and Economics.
presented at the Food Dynamics Conference in Austria and is the Internship Coordinator for the Department. Internships are up 50% in the past two years.
Carol Scovotti is the Director for the UWW Institute for International Collaboration and hosted the 2017 Okner Symposium on campus.
Yushan (Sam) Zhao is an Advisory Board Member for the International Conference on Environment Pollution and Prevention and published research in the journal,
Richard Telfer - AMA
Minority Business Student
Scholarship Golf Outing
Dr. Richard Telfer served UW-Whitewater for many years, including as Chancellor. "Dick" has long been a champion for students of color.
In honor of his service, the UW-W AMA chapter hosts the Richard Telfer-AMA Minority Business Student Golf Outing annually. This year, $10,000 was raised with all proceeds going to Minority Business Students, priority given to th
ose pursuing marketing and sales careers.
There were over 85 people in attendance, including AMA students, Marketing Department Faculty, and many sponsors from local companies:
Sherwin Williams, C.H. Robinson, Arien's Company, Victor Envelope, Impact, Aerotek, Primex, Acurite, Federated Insurance, TEKSystems and Lueder Financial Group.
Read and see more of the photos from the e
Institute for Sales Excellence
Institute for Sales Excellence
continues to grow and be successful, providing sales training and opportunities for students to compete in sales competitions at UWW and around the globe.
|Northwestern Mutual with 1st place Sales Cup winner Stephanie Mueller
undreds of students participated in sales competitions held at UWW that were m
ade possible through corporate s
ponsors such as
Northwestern Mutual, Impact, ABC Supply, Aerotek, Sherwi
n Williams, JJ Keller, Marine Credit Union, and C.H. Robinson.
The Institute is looking forward to working with both old and new partners alike. Our original competition partner, Northwestern Mutual (Lueder and Kosnick Groups) continues supporting the Relationship Selling competition. The "target" of our Perfect Pitch this fall is once again the great com
be judged by our friends at Marine Credit Union. Our newest competition sponsor will debut this fall and we are excited to introduce C.H. Robinson to many students in the
Outbound Selling Competition
. It is because of these sponsors that we are able to award thousands of dollars in prize money for every competition.
Sales Team also competes in national competitions. Here are just a few of the successes from last year:
Team 1st Place
- Great Northwoods Sales Warm-up
Team 1st Place
- ICS Sales Competition
- 2nd Place Toledo Invitational Sales Competition
- 3rd Place Great Northwoods Sales Warm-up
- Quarterfinals, Nati
onal Collegiate Sales Competition
Mariah Wollersheim - Finalist, Pro-Am Sales Competition
....and many more!!!
The Sales Team traveled to GERMANY during
May, 2017. Jimmy Peltier, Dan Herlache and Carol Scovotti accompanied five students in sales competitions with students from Justus Liebig Universitat in Giessen, Germany. In addition to the sales competitions, they participated in company visits and created sales partnerships with students, faculty, and
Faculty and students from Giessen will be visiting UW-Whitewater in October.
Institute for Sales Excellence Directors: Jimmy Peltier, Dan Herlache,
He is now an Associate Director for the Institute, joining Jimmy Peltier
. Dan teaches Sales Management, Negotiation and Advanced Sales Courses, coaches the
Sales Team, is an advisor for AMA, and accompanies students to their numerous sales comp
etitions around the country.
Partners in the Classroom took place on
This event provided an opportunity for partners from local companies to have direct contact and connect with approximately 200 stud
ents. Many are sales,
retail and digital marketing students seeking jobs and internships. Following the event is our popular
Sales Team "Meet and Greet."
This was another opportunity to mingle with sales students in a more informal setting.
Jimmy Peltier is also the new President for the University Sales Center Alliance (USCA). Member universities of the USCA represent sales programs across the U.S. and Europe that seek to enhance the sales profession through setting and monitoring sales program standards, sharing
best practices, enhancing sales curricula, and preparing students for careers in sales.
To learn more about the USCA, click here to view a short video from the USCA President.
Student Organization Spotlights
American Marketing Association (AMA)
Pi Sigma Epsilon (PSE)
Mu Kappa Tau (MKT)
Chapters were all recognized for their achievements in 2016-2017.
The University of Wisconsin-Whitewater
AMA maintained its premier position after being named
2017 International Chapter of the Year at the AMA International Collegiate Conference in New Orleans, Louisiana on March 18, 2017.
UW-Whitewater and co-champion Aurora University were awarded the prestigious honor, based on the chapters' activities over the past academic year, out of more than 370 chapters worldwide.
AMA members and Advisors at the AMA International Collegiate Conference,
New Orleans, March, 2017.
||Participants and Faculty Advisors for the PSE National Conference and Pro-Am Sales Competition.
The mission of
PSE is to develop the sales and marketing skills of its members through experiential learning and professional opportunities.
Rob Boostrom, Dennis Kopf and
accompanied students to the PSE National Convention in St. Louis, MO. They advised 11 student competitors for the Pro-Am Sales Competition and four for the Case Competition.
The Pro-Am is a national sales competition with over 150 students judged by faculty and industry professionals. Finalists are the top two finishers in each competition room. We are very proud of
Mariah Wollersheim,a Spring graduate
, for being selected as a finalist!
is a national marketing honor society that
recognizes the scholarship, achievement, and professional development of marketing stude
nts. Students from MKT competed in the Formula Five Marketing Plan Competition held at the Produce for Better Health (PBH) Foundation National Conference held in Scottsdale, AZ.
Working with the
WI Cranberries Growers Association
and a representative from
the student team, led by Rob Boostrom, devised a marketing plan to sell dried cranberries to UW System campuses. The
one of the four finalists of the competition! Rob is looking forward to competing again next year!
to ALL the students that participated in numerous events and competitions throughout this past year. Our students dominated many of the national and international competitions and we are so proud of all their achievements.
To name just a few...
|Maricela Castillo, Winner of UWW FOCUSS Competition and Marketing Performance Award
- AMA Sales Student of the Year and Runner-Up Sales Cup Winner
- Marketing Performance Award
- PSE Student of the Year Award
- Multiple Scholarships: AMA International Social Impact, EBSCO National AMA, and Jon M. Pyzyk Memorial
- 1st Place Sales Cup Winner
- Runner-Up Sales Cup Winner
- G.M. and Prameela Naidu Scholarship Winner
- Marketing Department Scholarship Winner
And many more! Participation and awards for most of these competitions are made possible because of our partnerships with businesses and sponsors.
Thank you to our partners for 2017-2018!
ABC Supply -
Sales Team Partner
Marine Credit Union
- AMA Regional Conference; Team Selling Competition
Northwestern Mutual -
WW Sales Competition and Regional Conference
Sherwin Williams - AMA Regional Conference; Team Selling Competition
Cottingham and Butler
Chaney Instruments -
Consolidated Electrical Distributors
AMA Sales Competition
JJ Keller -
Northwestern Mutual -
Welcome New Partners!
Cottingham & Butler