Restaurant Public Relations personalizes your brand and your story

By: Aaron Allen

 

Through a variety of vehicles, an effective restaurant public relations campaign lets your intended audience become familiar with what your business is all about. Other forms of advertising, like billboard advertising, limit you to post a single message that customers may only see for a split second.

 

What are examples of elements that compose an effective restaurant public relations campaign?
A series of ongoing press releases cover specific story angles targeting different print and broadcast media outlets.

Restaurant public relations builds credibility, while restaurant advertising breeds skepticism.

 

"Advertising you pay for, public relations you pray for." Though the adage is an old one, it is especially true today. People often confuse restaurant PR with any form of restaurant advertising, but the two are dramatically different. Simply put, restaurant advertising places ads while restaurant PR places news. Both are designed to elevate consumers' interest in product or service. Both often use the same media; print, radio and television and the Internet. This is where the similarities end.