February 2017

 

 


 

ADV logo

A Message From Our President

In This Issue




2016-2017
Officers and
Board of Governors


Officers:

President
Matt Rubin
HART
419.893.9600
 
1st VP
Franklin Park Mall 
419.473.3317

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
 
Treasurer   
Cuttlefish Graphics
419.318.8931


Ex-Officio:
WTOL
419.248.1142
 

President's Advisory Council:
Louisville Title
419.246.6729
Aramark Uniform Services
419.464.9466
 
 
5th District AAF Executive Board Member:
Madison Avenue Marketing Group
419.724.7374
 

Executive Director:
office:  419.866.4199
cell:  419.260.9572


Board of Governors:
   
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.
419.843.6665

The University of Toledo
419.530.7806
 
Harbor Behavioral Health
419.720.6139

Toledo Museum of Art
419.255.8000 x7428
 
Impact Products, LLC
419.841.2891 x313

ProMedica
419.469.3874

H.O.T. Graphic Services
419.242.7000 x365
 
The Blade
419.724.6494
 
The Ability Center
419.885.5733
 
Jupmode
419.318.2029
 
Madhouse
419.873.0538
 




Calendar of Events:      



Thursday, February 23 
ADDY Awards Show
The Valentine Theatre
doors open at 5:30 p.m.
tickets:  $50 each or 10 for $450


Wednesday, March 15 
Lunch & Learn
The Premier
presenter:  TBD
members: $25
non-members: $30
students: $15


Friday, March 31
Rossford Lanes
6:00-9:00
$150/5-person team


 

  


for more club information, visit:





Who Am I?
 
My place of birth is:
Maumee, OH
 
My hobbies are:
Enjoying time with family and friends, yoga, running and discovering new red wines.
 
The last good book I read was:
"Grace Not Perfection". - Emily Ley
 
My oddest habit is:
I turn off my alarm clock 5 times every morning.
 
Device I couldn't live without:
The heated seats in my car.
 
My greatest accomplishment outside my profession:
My Family: Husband - Matt, Daughters - Brynn (3), Emma Jean (7 months.)
 
The reason I got into advertising/marketing:
Math classes weren't required for advertising majors... But really, I enjoy developing brands and influential marketing messages.
 
Biggest influences on me professionally:
My BGSU Professor: Kim Jacobs
 
My greatest unfulfilled ambition is:
To raise two, self-confident, empowered girls.
 
When nobody's looking, I like to:
Binge watch reality TV shows.
 
Best thing about being an AAF Toledo member:
I enjoy the networking opportunities and meeting new people.


I Am:
Katie Beakas
Marketing Manager
Thayer Family Dealerships
 
 
 




  You are an AAF Member 

 

Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

 

 





Quick Links:

 





Matt Rubin
2016-2017
AAF Toledo President
 
 
February is a huge month for AAF Toledo. Not only do we enjoy the holiest of holy days for advertisers, the Super Bowl ( this was one of my favorite spots), but we also get to celebrate the incredible work that our community produces through the ADDY Awards. This year's Mardi Gras themed ADDY Awards will be held at the Valentine Theatre on Thursday, February 23. Doors open at 5:30 pm with drinks (cash bar) and dinner catered by Georgio's Café International and live music by NOT FAST ENÜFF. The award show kicks off at 7:00 pm.  
 
We were thrilled to see an 11.5% increase in ADDY Award submissions this year and we expect to see that increase reflected in the number of attendees, so get your tickets today at aaftoledo.org/addys.
 
We are also looking forward to our annual bowling tournament, AdPIN, on Friday, March 31 at Rossford Lanes. This is always a fun event and a great chance to socialize and let loose with your fellow AAF members. We sold out of lanes last year and had to turn teams away, so make sure you register your team early.  
 
We hope to see you at the ADDYs on February 23!
 


Matt Rubin
AAF President  
 

UPCOMING EVENTS

ADDY Awards Show
The Valentine Theatre
Thursday, February 23

 

tickets $50 each or 10 for $450 
(students $30)

order form


5:30 doors open for entry viewing, dinner, cash bar, and music provided by: NOT FAST ENÜFF

5:30-6:45 Mardi Gras inspired buffet by Georgio's

7:00 show begins



Come see all the ADDY winning entries and watch the presentation of the 
2017 Silver Medal Award!

Many ADDY moments are sure to happen!




sponsorship deadline is 2/9  
contact Patty if you are interested in one of the below packages

sponsorship packages



AdPIN - Bowling Tournament
Friday, March 31
Rossford Lanes



Friday, March 31
Rossford Lanes
6:00-9:00 p.m.

$150/5-person team
visit AdPIN for more info & to register your team(s)


22 lane maximum
14 lanes are still available



AdBID - Online Auction


Accepting donations now - April 21
 
This fundraiser benefits the club's general operating fund which in turn supports educational programming, social events, and student scholarships.
 
  • Online bidding begins at 8:00 a.m. on Monday, April 24
  • Online bidding closes at 3:00 p.m. on Friday, May 5
  • Highest bidders will be contacted the week of May 8 (items must be paid for at time of transfer)


Company Profile

Spectrum Reach
 
What does "reach" mean to you? Whether you're a local business owner, a media buyer, or the CMO of a national brand, reach is the driving force that powers your marketing strategy. Each day, you look for new and better ways to reach your audience so that you can reach your goals, grow your business, and reach your fullest potential.
 
At Spectrum Reach, we're powered by your potential. It's our motivation behind building the marketing platform of choice, with the innovative ad technology and scale to help you reach the right consumers. As the advertising sales division of Charter Communications, Inc., Spectrum Reach extends across a vast footprint of 41 states and 100+ markets, giving you the opportunity to reach Spectrum Cable and Internet subscribers in over 27 million households, or just the homes within two miles of your business.
 
When you partner with Spectrum Reach, you'll be equipped to target your audience with access to our powerful data and insights, the right combination of TV, digital, and mobile solutions, and the best programming content on the top 50+ cable networks. Locally focused, we have "feet on the street" in your community who are fully committed to your success, and can help you optimize your campaign so you only reach the customers that matter. By teaming up with Kernel, our award-winning, in-house creative agency, you'll feel confident that your brand resonates with the right audience on every screen.
 
To learn more about how Spectrum Reach can help grow your business, reach out to us:

Dino Gerdeman, Sales Manager
3230 Levis Commons Blvd., Perrysburg, Ohio 43551
419-581-9948
dino.gerdeman@charter.com
 
 

AdHOLE - Cornhole Tourament
held on January 26

 
Thanks to everyone that came out to play or watch the cornhole tournament on January 26 at The Premier.

18 teams registered to compete for the "large" traveling trophy.

Congratulations to Evolve Insurance Consultants (Brad Hughes and Jim Owens) for winning 1st place for the 2nd year in a row.



thanks to our sponsors:

The Blade 

Communica 

2020 Exhibits 

Franklin Park Mall

HOT Graphic Services 

Cuttlefish Graphics 

Hanson 

ProMedica 

Off Contact Productions

 

 

event photos 





Agency News

Communica Inc., a marketing communications firm said Monday that it has merged with the Pursuit Group, also a Toledo-based marketing firm. Terms of the deal were not released.

In a statement, the two said they have worked closely for years serving clients primarily in business-to-business sales. Communica CEO Jeff Kimble said "it was time to formalize our relationship." The agency will keep the name Communica Inc. and Toledo as its headquarters. Both are in the process of consolidating their Columbus offices.





The Blade article


Welcome New Members

WELCOME NEW MEMBERS

Kevin Jackson 
Trade Show Coordinator 
CMC Group 
www.cmcgp.com


  Mike Rankin 
Senior Communications Specialist 
CMC Group 
Ricky Shaffer 
Account Executive
Lamar Advertising
www.lamar.com 
 

Jason Smithers 
MadSam Studios
www.madsamstudios.com





2016-2017 Membership Renewals

2016-2017 MEMBERSHIP RENEWAL INVOICES WERE MAILED
 
 
 
Not a member?
contact Patty with questions at 419.866.4199
 
 


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
  
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
  
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
 
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
 
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
 
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
 
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
 
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
  


Job Opportunities

Get a Job!

 

Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.

 

Free online job postings are just one of the benefits we offer to our members and the community.  Go to Careers to find all the current job postings.  It's that easy!

 

Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.

 

For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.

 

 

 

About AAF Toledo

 

 
AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    



 

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