School Social Media use survey, why income generation is vital to schools, vodcast on making the most of academic change and much more...
February Newsletter
  Dear Simon,

This month's newsletter focuses on the key issues facing all schools in 2016 - the opportunities and threats of social media, the challenge of generating additional income as budgets tighten and the need to manage and make the most of sweeping academic changes. 

Please take the opportunity to look further down the newsletter - to find research, training and experts who can help you through all these challenges.

And finally many thanks for spreading the word about Marketing Advice for Schools - you're now part of a community of over 850 people who receive this newsletter! If you know others who might benefit from our advice please forward the newsletter or share it on social media. 

Best wishes
Simon Hepburn
New Advice and Research

Last month we looked at challenges and innovations in school marketing - this month we've analysed how schools are using social media to manage their reputations and safeguard their students.

  School Business Manager  Nazli Hussein  takes a look at the financial choices available to schools in the current economic climate and concludes that generating new income is a key challenge for all in schools - senior leaders, finance staff and marketing experts.

Click here to find out how your school can work together to 'bring in the money'

There's so much academic change in schools (in England from times table tests to new A-levels this year). However, if you listen to what your stakeholders want, innovate and communicate well your school can stand out and win the trust of parents and students.


Our Research page brings together the best school marketing research to help you improve your marketing - this month we've added 'School Choice: The Parent View' from NFER. This looks at the views of 1,005 families on school choice, local accountability and the rise of academy schools. 

Click here to see our growing library

Birmingham, 15th March (only 4 places left)
and London, 7th July 

Only £220 for a full day of expert help

If your school or academy chain needs more students, extra income, better community relations or just more effective communications in 2016, our workshops will start you on the right path with expert advice and the latest marketing tools.

Here's some recent feedback about our workshops...

‘Gave me a clear marketing plan for my school’ 
Nicola Yates, Assistant Headteacher, Fulham College Boys’ School

'Fantastic course - insightful and useful - lots of ideas to take back with me' 
Vicky Myers, Bright Tribe MAT

'A really useful course which has made me think and given me good tools to do this'
Natalie Friend, COBIS (Council of British International Schools)

‘A good overview of strategy & tactics [and] practical tips’ 
Kerry Wooding, ARK Schools 

The Top January articles and Vodcasts
More School Marketing Advice and Help...

Our   Consultancy page showcases a wide range of experts, from Digital Marketing to Directories, Printing to Video Production. New this month is Strategic Consultant Siobhan Lowrey.

Click here to view our 11 school marketing experts

 Visit our Jobs Page to find our latest jobs feed - school marketing roles like

  • Director of Marketing and Admissions, Cotswolds
  • Digital Content and Communications Editor, West Midlands
  • Communications Campaign Manager, London
  • Communications and Marketing Manager, Manchester
  • Communications and Engagement Officer, Stockport
  • Website and External Communications Officer, Oxfordshire

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