Vol. 14  No. 2   
February 2015  
Big Ideas for Small Business Newsletter

"Start where you are. Use what you have. Do what you can."

~ Arthur Ashe (1943-1993), Activist and Professional Tennis Player, Winner of Three Grand Slam Titles

Multiple Businesses: Business, Legal, and Tax Considerations
Multiple pin locations on map The term "multiple businesses" connotes multinational corporations with intertwining ownership of many entities. But many entrepreneurs own and run two or more businesses; they may conduct these different business activities through various entities.

There are compelling reasons for operating different business activities through separate entities, but there are also reasons for running every activity within a single company. Here are the factors to consider:

Business reasons

From an administrative perspective, it may be easier and less costly to run a single entity. In this case, all of the income and expenses from the separate activities are taken into account for a single entity; a single tax return is filed. This saves on accounting fees.

However, not all activities may be suitable to be joined in a single business. For example, a business coach may operate for years as a sole proprietorship, then acquire a strip mall that she put into a limited liability company (LLC). Theoretically, both could operate under the LLC, but from a marketing standpoint the separate entities make more sense.

Legal reasons

There are usually no bars under state law to operating different activities within a single company, but separate entities are a way to create the utmost personal liability protection for owners.

Keep Reading...  

Be Frugal to Become More Profitable: 25 Ways to Save


Benjamin Franklin stated in Poor Richard's Alamanack that "a penny saved is a penny earned" (the original use of the phrase precedes Franklin's publication). Being economical or thrifty may sound like an old-fashioned strategy, but it can still pay off big time for small businesses. Even Amazon includes frugality as one of its 14 leadership principles.

Here are 25 ways -- some with big savings and others with small savings -- you can use to increase your bottom line this year. (Obviously, not each one will be applicable to your business.)
  1. Work from home and forgo the cost of an office. If you need to meet clients and customers, use a virtual office or a Starbucks (or Starbucks-like) venue.
  2. Make business decisions faster; delaying can cost you money.
  3. Buy used office furniture. Many large companies (and those of any size that go out of business) may sell unwanted furniture, including file cabinets, for a song. Companies such as Nationwide Office Liquidators can help you find what you need. You can also buy used equipment, such as refurbished computers and electronics, at a fraction of the cost for new items.
  4. Share equipment with similar businesses. This works, for example, for contractors who may not need the same heavy equipment at the same time as their competitors.
  5. Crowdfund for needed capital; this is essentially free money for your company (there's no repayment of crowdfunded contributions).
Keep Reading...
Firing Employees: The Right Way 
Despite the increasingly strong job market that makes it tougher to find the workers you need, you may have an employee that you have to discharge. In taking this unpleasant action, make sure to do it in the least troubling way for the worker and to follow legal requirements.

Pre-firing actions

First and foremost, decide whether you want to take the step of terminating an employee. For at-will employees, you may think you can terminate for any reason at any time, but there are exceptions to this rule (e.g., public policy, having an implied contract with the worker, and unfairness by the employer). Nonetheless, if you are terminating a worker:
  • To scale back on payroll costs, review whether other cost-saving measures can be implemented before reducing the size of your staff. Remember that your unemployment tax costs likely will rise when workers collect benefits.
  • For a particular reason related to his or her conduct, this decision should only be made following attempts to correct a problem, such as warnings about being late, additional training to get job skills up to your standards, or mentoring to help the person fit into your company culture.

If the person you're firing has an employment contract, review the terms with an attorney to see whether there are grounds for termination.

 

Keep Reading...
It's a Fact!

Angel Investing Is Huge


In 2013 (the most recent year for statistics), angel investors anted up $24.8 billion in 71,000 deals (32,000 of which supplied seed money). There were more than 298,000 individuals who made these investments.


Our Readers Ask

Q: I have an employee who works virtually for my company (she's in another state). What are my payroll obligations?

A: Check with the state in which you are located as well as the state in which the employee works. You may have to withhold state income taxes only in the state in which the employee works. You may also have to pay workers' compensation in that state. For example, New York has a policy requiring coverage for a worker within its state even though the employer is located out of state. But you may have obligations in your own state.

Note: Last year, bills in Congress called the Multi-State Worker Tax Fairness Act would have barred states from deeming teleworkers as physically present in their states because they work at home for the convenience of the employer; it would have also barred taxing such workers on their non-compensation income in those states. The measure was not enacted. Whether such measures will be reintroduced in the 114th Congress remains to be seen.

book_review

Book Review

 

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving
Noah Fleming ~ AMACOM ~ Hardcover: $26

While we're in a relatively good economy now, things always change and you want to ensure that your business can weather any storm. The author suggests that the key to doing this is customer loyalty, and the book shows you how to make this work for your company.

The book posits that there are three key qualities needed for customer loyalty: character (your brand personality), community (making customers feel that you value them and that they belong with you), and content (offering what customers want). The author explains how you can develop customer loyalty programs and use social media to communicate with customers. He also explains how to measure the cost of finding new customers and bringing back lost customers.

The author is a strategic marketing expert whose company coaches and advises businesses on the subject of customer loyalty. He also blogs for Fast Company and other venues.

In This Issue
Multiple Businesses: Business, Legal, and Tax Considerations
Be Frugal to Become More Profitable: 25 Ways to Save
Firing Employees: The Right Way
It's a Fact!
Our Readers Ask
Featured Book Review

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