FOR IMMEDIATE RELEASE
CONTACT: Stephanie Wuorenma
Phone: (202) 446-2138
Email: mediarelations@agreenerworld.org

 FIRST FARM IN MENDOCINO COUNTY AWARDED TOP GRASSFED AND ANIMAL WELFARE CERTIFICATION
  -- The sheep at Casari Ranch in Point Arena, California, are now Certified Grassfed by AGW, demonstrating transparency and sustainability --  
 
POINT ARENA , CA (APRIL 6, 2017)--Casari Ranch is the first farming business in Mendocino County to be Certified Grassfed by A Greener World (AGW). This is the only certification and logo in the U.S. and Canada that guarantees food products come from animals fed a 100 percent grass and forage diet, raised outdoors on pasture or range for their entire lives, and managed according to the Animal Welfare Approved leading welfare and environmental standards on an independent family farm. While other grassfed labels exist, none has fully met consumer expectations when it comes to a grassfed and forage diet, environmental management, and farm animal welfare--until now.

Ariana Strozzi and her husband, Casey, raise several breeds of sheep for meat and wool on their picturesque farm, only a block from the Pacific Ocean and HWY 1. The 532-acre property also houses retreats, workshops, campsites and an annual wool festival. The Strozzis raise their animals in a way that mimics a natural flock, showcasing their sustainable practices to the local community. Ariana Strozzi, a trained zoologist, has a deep understanding and connection with all animals, wild and farmed.

Ariana Strozzi of Casari Ranch says,
"I believe my animals are healthier and happier as a result of being on pasture and raised in a way that mimics their natural behaviors. Visitors to the ranch get a sense of how their food should be produced and that's part of our larger goal--to spread awareness and foster a connection to the land."

While demand for grassfed meat is sky-rocketing, not all grassfed certifications are meeting consumer expectations--and some continue to permit highly questionable practices. Some meat currently marketed as grassfed could come from animals confined on dirt feedlots for long periods outside the growing season, or where growth hormones and subtherapeutic antibiotics are used--just as long as they were fed cut grass or forage.

AGW's new Certified Grassfed label is the only grassfed program in North America to guarantee:
  • Ruminant animals raised outdoors on pasture for their entire lives, with an entirely grass and forage diet
  • Animals raised according to the highest animal welfare and environmental standards in the U.S. and Canada
  • High-welfare handling, transport, and slaughter of animals--including an annual review of slaughter facilities

Certified Grassfed by AGW is an optional, additional accreditation for farmers meeting Animal Welfare Approved standards of production. Animal Welfare Approved has been lauded by Consumer Reports as the only "highly meaningful" label for farm animal welfare, outdoor access and sustainability.

A Greener World Director of Outreach Emily Moose says,
"No other grassfed label can match the breadth, integrity, and transparency offered by AGW's practical and achievable Certified Grassfed standards and certification procedures. We're proud to support farmers and ranchers like Ariana Strozzi of Casari Ranch and to help them promote their high-quality grassfed meat and sustainable farming practices to the public."

For more information about Casari Ranch's Certified Grassfed by AGW lamb and wool products, visit casariranch.com or contact Ariana Strozzi at ariana@casariranch.com and 707-882-1885. You can buy Casari Ranch's products on their website and at their stand at the ranch (open 10 a.m. to 5.30 p.m. Wednesday to Saturday) at 42900 Curley Lane, Point Arena.

For more information about the Certified Grassfed by AGW label visit animalwelfareapproved.us/standards/grassfed/.
   
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ABOUT A GREENER WORLD
A Greener World (AGW) identifies, audits, certifies and promotes practical, sustainable farming systems by supporting farmers and ranchers and informing consumers. AGW's growing family of trusted certifications includes Certified Animal Welfare Approved by AGW, Certified Grassfed by AGW and Certified Non-GMO by AGW. Each program is designed to have positive and measurable impacts on the environment, society and animals, and to encourage truly sustainable farming practices. AGW's standards and procedures are robust and transparent, yet realistic and achievable for farmers.

AGW offers a range of resources to help people make informed food choices, including an Online Directory of certified farms and products and Food Labels Exposed-a definitive guide to food label claims (available in print, online, and as a smartphone app). For more information visit agreenerworld.org.

ABOUT ANIMAL WELFARE APPROVED

Animal Welfare Approved (AWA) certifies and supports farmers raising their animals according to the highest welfare standards, outdoors on pasture or range. Consumer Reports has acknowledged AWA as the only "highly meaningful" label for farm animal welfare, outdoor access and sustainability. All standards, policies and procedures are available on the AWA website. Combined with AWA's ISO/IEC 17065 accreditation, this demonstrates the highest level of transparency and accountability. AWA is a program of A Greener World, the nonprofit home of America's leading food labels. For more information visit animalwelfareapproved.us.
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