In this issue...
Fitting Service Menu, Updated RAD Adapter, Fitting Philosophy 
FITTING SERVICES
What's on the Menu?

Bike shops generally do a great job of visually showing their repair service menu, but what about the menu for bicycle fit services?  Not all bike fits are the same, but our customers don't always understand the differences, value, or benefits of a fit, nor what might be an appropriate choice for them.  How well do you communicate this?

I've been in shops that offer sizing and fitting, but there is no signage indicating this service is available.  I've seen fit areas set up in shops, indicating they offer some sort of fitting service, but nothing to say what is involved, how long it takes, or what it costs.  Help inform and educate your customers by visually letting them know what fitting services you can offer, and how it is relevant for them.

The 3 most common service levels are:
  1. pre-purchase sizing  (using the Fit Kit System, of course)
  2. post-purchase / new bike set up (to establish a neutral position)
  3. diagnostic fitting (to solve fit-related issues on an existing bike)

Your pricing strategy needs to reflect the time and expertise involved, local competition, and your customer demographic.   

 

Fit Kit Systems can consult with you to help develop your in-store fitting services, and we are also working on new retail signage to help you tell your customers what you can do for them. Help us understand your signage needs by taking our survey below.

RAD UPDATE
Updated Road Adapter
The Rotational Adjustment Device gets an update.

The Fit Kit Systems "Rotational Adjustment Device" (RAD) is still rocking more than 30 years since it was invented.  We have just updated the Universal Road Adapter to work with many of the current cleats on the market, including Shimano, Look, Time, and Campagnolo.  This includes some of the Look-compatible cleats from Wellgo and Exustar.

Although the RAD was developed to help with cleat placement prior to the arrival of pedal systems with float, the introduction of float did not render this unique diagnostic tool obsolete.  Why?  Because most pedal systems are spring-loaded and exert pressure to center the cleat, and even a free float system like the Speedplay Zero has adjustments that can be set with the assistance of the RAD.  There is no other tool available to accurately and reliably determine the rotational alignment of the cleats to reduce equipment-induced stress being sent up to the knees.

If you have an old RAD sitting in the back of the shop in a wooden box, bring it back into service with the new Universal Road Adapter.  And if you are a specialty bike fitter solving problems for riders and you don't have a RAD, you owe it to your customers to get a kit, especially if you focus on foot / pedal interface and lower limb issues.
IT'S NOT ABOUT THE NUMBERS
    What's with the formula? Musings on the philosophy of fitting.
It's not uncommon for the Fit Kit System to be dismissed as a "formula fit" by people who themselves are advocates and users of bike fitting data, measurements, calculations, numbers, and yes, formulas.  The math serves a role to inform, educate, estimate, advise, and communicate.  But here's the thing.  A bike sizing or fitting is not about the numbers, it's about the rider's experience.  READ MORE  
 
STAY CONNECTED
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Size - Fit - Ride!