Thought Leadership:
The Magnet That Attracts + Engages Your Audience
If your audience is fleet professionals, then our audience = your audience.
And one of the best ways to reach and engage your audience is with excellent Thought Leadership content, a key component of every single issue of our Fleet Management Weekly e-newsletter.
At FMW, we feature Thought Leadership columns (many of which are sponsored, by the way) on topics including Fleet Marketing, Global Fleets, Sustainability, The Fleet Customer Experience, Accident Management, and more - and there are still some excellent sponsorship opportunities available.
For a good example of FMW's Thought Leadership content, check out this timely Fleet Marketing column from marketing expert Ed Pierce:
Begin Planning Your Customer-Centric Sales & Marketing Strategy
by Ed Pierce, Fleet Industry Marketer
In this era of digital marketing, micro-marketing is this decade's most noteworthy consumer marketing trend. Yet, customer-centric sales and marketing is a long-time B2B strategy that predates micro-marketing and can deliver the same benefits.
However, the value of a customer-centric approach eludes many B2B organizations, including many in the fleet industry. The problem stems from the typical marketing and sales (or sales and marketing) structure.
The definition of "customer-centric" for marketing has been traditionally focused on identifying and communicating with "target markets" through appropriate media. Messaging is usually based on an understanding of common needs.
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Contact Ted Roberts today at [email protected] or (415) 269-8415 to learn more about featuring Thought Leadership from your company in Fleet Management Weekly.