In some circles, associations are generally viewed as being slow movers, . Their strengths skew toward protecting the status quo, valuing the past and advocacy.
Associations that have earned a more progressive reputation have these indicators:
1. Not Demographically Challenged - Have a steady stream of emerging professionals joining and engaging. Also have strong mid-career participation.
2. Nimble & Strategic Governance - Board and/or staff are empowered and encouraged to take risks that progress the profession.
3. Accessibility - Volunteer leaders actively participate in member education and networking experiences. They don't schedule board or committee meetings during these times.
4. Member Centric - Mission or strategic objectives don't use the words "we" or "us", but rather "you" and "our industry".
5. Future-Focused Stewardship - Leadership embraces the strategic duty of preparing its members and organizations for whatever is coming next.
If your association is missing the mark on any of these indicators, this newsletter is for you. We believe associations that convince their governance to embrace future-focused leadership will be best positioned for long-term sustainability. Be sure to read Jeff De Cagna's provocative post on The Board's Duty of Foresight below. The annual conference is the biggest and most visible stage for an association's leadership to demonstrate through actions, not words, what the future holds.
We're continuing our webinar series at 2:00 PM EST on Tuesday June 7th. Topic will be Metrics Mania For Conference Improvement: Vanity Or Actionable Metrics presented by Jeff Hurt EVP, Education and Engagement. If you'd like to participate,
to review and register.