Media Toolkit Designed to Aid with County Recruitment

National Foster Care Month just wrapped up and many agencies held events to show their foster families how much they are appreciated and launched efforts to raise awareness in their communities about the growing need for foster parents in Wisconsin. Our state also rolled out a new recruitment campaign called "Life Interrupted." While May is a great month to help remind us to honor our foster families and make efforts to recruit, we should strive to appreciate our foster families and recruit excellent foster parents all year long. With the new campaign kick-off, the Coalition has partnered with media markets throughout the state. However, there is more that can be done! Many, many communities have local newspapers, magazines, radio stations, and other publications that are easily tapped markets to aid in getting the word out about the need for more foster parents all over our state. 

The Coalition recently created a tool to help agencies work with their local media. The
Media Toolkit for General Foster Parent Recruitment  includes ideas for pitching stories to local media, creating a media alert, and developing key messages, along with samples for you to use or to gain ideas from. These tools can help you engage with and develop positive relationships with your local media outlets and representatives. If you have a Rock Star Foster Family who is willing to help you out, having them along to talk about their experience can have a significant impact. Also, included within the Media Toolkit is a link to another media toolkit created by the National Resource Center for Diligent Recruitment at AdoptUSKids. It contains tips, resources, and samples to utilize in your agency's efforts to work with local media, as well.

We hope this information is useful for you! We also want to remind you that we are here to help and support you. Please don't hesitate to reach out to the Resource Specialists at the Coalition: 414-475-1246, 800-762-8063, info@coalitionforcyf.org .
New "Life Interrupted" Campaign Materials

New "Life Interrupted" campaign materials and FosterParentsRock.org mirror
clings are now available through the Coalition! Please contact us if you need new brochures, posters, or postcards. Please remember to recycle any old materials you may have left over from the previous campaign. Let's all work together to get the word out about the need for foster parents in our state! 

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Coalition for Children, Youth & Families | 414-475-1246 | info@coalitionforcyf.org | coalitionforcyf.org
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