You can get the Member Month deal even if your membership isn't up for renewal yet
March is Member Month and anyone who joins IABC or renews their membership this month saves 10 percent on international dues. But did you know you can take advantage of this offer even if your membership isn't set to lapse this month?

It's simple. Renew during March to get the 10 percent discount and we'll tack the year onto your current membership. For example, not set to renew until August? Renew now to get this offer and your membership will be extended until August 2019.

Anyone who renews during March will also be entered to win a VIP World Conference prize package, including registration, hotel, car service and more.
Refer five members during March and get a free year of IABC membership for yourself!
We know our members love the opportunity to save 10 percent on International dues during Member Month. Nearly 300 people have already joined or renewed during the promotion's first week!

But do you know what's even better than 10 percent off? Free! If you refer five new or lapsed members to IABC during March, you'll receive a free year of membership. You'll also be entered to win a US$250 Visa gift card for each new member you refer who joins IABC during March. Get more details on the IABC membership page now and start getting rewarded for growing your IABC!

Check out the video below and pass it along to anyone you think might want to join.
Leverage your expertise to help shape the future of IABC and the communication profession
Join In! Help shape the future of the profession. Learn about emerging ideas, trends, and opportunities in the field. Meet and work with some of the best minds (and nicest people!) in the communication industry. Sound interesting? 
 
Great! We have openings on IABC international committees that will help you do any or all of those things. Whether you have a lot of time, or a more limited amount of time to commit, there’s an opportunity for you. 
 
Applications are due on 13 March 2018 for service on the following committees and task forces:

  • Academy
  • Awards
  • Editorial
  • Ethics
  • Fellows
  • Foundation Fundraising Committee
  • Foundation Grant Evaluation Task Force (Limited time commitment)
  • Foundation Research Grant Evaluation Task Force (Limited time commitment)
  • Investment (Limited time commitment required)
  • World Conference Program Advisory Committee (Limited time commitment)
  • Global Communication Certification Council
 
To apply, visit the  IABC website now and find out more.
Strategic Adviser Forum: Corporate Snakes and Ladders takes place 3 June in Montréal
Make plans to arrive to the 2018 IABC World Conference early and be part of the Strategic Adviser Forum, an immersive experience that will show you what it takes to be at the top of your field as a strategic adviser.

You’ll gain innovative ideas to build on your current skills and discover how to elevate your career to the next level. Just click the blue button below to learn more.
Learning Paths to help with certification prep
Are you preparing for the Strategic Communication Management Professional (SCMP) or the Communication Management Professional (CMP) exam with the Global Communication Certification Council (GCCC) ? Try one of these Learning Paths, which bundle together several IABC Academy workshops and offer them to you at a lower price than if you enrolled in each workshop individually. All the workshops in these Learning Paths these can be completed online anytime, anywhere.


And don't miss these other IABC Academy professional development opportunities, which are some of our newest offerings:




For dozens of other options, click the blue button below.
Save US$250 on the Social Media Conference for PR, Marketing and Corporate Communications
We’re partnering with Ragan to offer a discount on this year’s Social Media Conference for PR, Marketing and Corporate Communications, taking place 14–16 March at Walt Disney World in Orlando, Florida.


  • Join speakers from Disney Parks, Amazon, IBM, Vox.com and more.
  • Network with peers at a special cocktail reception hosted by the mouse himself.
  • Get practical, proven social media strategies that won’t break the bank.

You’ll leave with the insights you need to make your content stand out, break into new platforms, and build a loyal online following.
The New Era of Organizational Values

by Shel Holtz  

The criteria for doing business with, investing in, and working for a company have changed. Innovation, price, quality, a good customer experience, rock-solid marketing, and a strong employer brand remain the price of admission for any company. Among all the organizations in your sector that embrace those qualities, customers, investors, and employees still have to make a choice. Given this choice, companies that live their values will win. And they will win big.

We are entering a new economy in which what a business stands for is a deciding factor for stakeholders. Many consumers will actually pay more for products and services from companies who demonstrate their commitment to their beliefs.

Create a Purposeful, Positive, Productive Work Culture with an Organizational Constitution

by S. Chris Edwards

Why don’t leaders simply “fix” their unhealthy work cultures? Because they’ve never been asked to do that. Most don’t know how to do that. They’ve never experienced a successful culture change, much less led one.

The good news is that executives agree that culture matters. Eighty percent of executives rated the employee experience, including organizational culture, engagement, and the employee brand proposition, as very important or important. And only 22 percent believe their companies are excellent at building a positive employee experience.

13 March
Application deadline

14 16 March
(IABC members and friends get a discount)
Orlando, Florida

April
Winners announced

8–9 April
Copenhagen, Denmark

3 June
Montréal

3–6 June
Montréal

5 June
Montréal

10-11 September
Melbourne

Tweet of the week
Maya Townsend on Twitter

ICYMI - be sure to register for my upcoming webinar hosted by @IABC and co-presented with Martha Miser -- Stuck in the 20th Century? The Shifts You and Your Company Need to Make in Order to Thrive in the 21st Century. May 9 at 12pm EST....

Read more
twitter.com
Check out this week's #CommChat: Creating a Strong Company Culture
Looking to build a stronger team? Use this this Twitter Moments recap to catch up on what you missed this week on #CommChat, when the topic was "Creating a Strong Company Culture. "

Join us live each Wednesday at 9 a.m. PT, using the #CommChat hashtag on Twitter.
Browse the IABC Job Centre, where IABC members get exclusive access to new postings

Don’t forget to take advantage of the  IABC Job Centre  when posting a job or a résumé. The IABC Job Centre is the definitive career resource for the communication profession, serving job seekers and employers in all industries and communication functions. Good luck in your search!

Featured job of the week

Digital Marketing Manager
Baltimore, Maryland

Have feedback?

We'd love to know what you think of  Weekly Digest . If you have any questions or comments, please get in touch with us at  [email protected] .

Stephanie Doute, CAE, Executive Director, IABC