September 2015
Patti Stern, Principal, PJ & Company 
Staging and Interior Decorating

It is hard to believe that summer is almost over and September has begun. This was a particularly busy time for our company -- staging multiple homes, providing decorating services for clients, and enjoying time with our families. I was honored to be featured in two magazines this summer; the first was  New Haven Living where I discussed the importance and benefits of home staging when preparing a home for sale;  Hartford Magazine's September issue included PJ & Company in their popular "Players" section. Most importantly, two of the homes we staged in August sold in under 30 days with one selling in 17 days. Thanks to Sally Bowman, Sally Bowman Real Estate, Cheshire, for the vote of confidence in our services. And, speaking of staging, take a look at the article in this issue, "The Truth About Staging," because it really demonstrates why homes need to be staged for sale. 

On a decorating note, I have finally redesigned my Sun Room into a modern space. My goal was to transition this space from Country French to a more contemporary, clean style. Two new leather Poufs purchased on a recent trip to Morrocco were my inspiration for the design. Navy and white -- a timeless combination -- serve as the color backdrop. Some important design ideas that transformed the old style to new included:
  • Removing the painted paneled walls and replacing with sheetrock and a neutral grey color;
  • Replacing the brick fireplace with a classic wood mantle and black leathered granite surround (one of my favorite additions);
  • Creating more seating with a sectional covered in navy and white stripes.

While the redesign and renovation is complete, the final touches are not. The before/after photos of the Sun Room below, might inspire your own room renovation. In the next Style Report I'll share more of the finishing touches.




Now that September is here it is time to get organized. Take it one room at a time whether it is your kids' bedroom or your kitchen cabinet. This month can be inspirational offering new energy to tackle home projects (especially with the kids back to school). And if you are thinking of a room redesign or renovation, start planning now. Think about your favorite things that might inspire your own new design. Take a look at some of the ideas below -- maybe they will help you get started!

Enjoy the Fall Season.
 

THE TRUTH ABOUT HOME STAGING 

In today's housing market, the key to a top dollar, speedy sale is creating the best first impression so house hunters feel an emotional connection and can immediately envision living in the space. A professional home stager can assist with the process of making a home appealing to all types of buyers and is therefore a worthwhile investment. 

However, some sellers may choose not to stage their homes because they have the following misconceptions and therefore ultimately learn the hard way that they won't get a "second chance to make a good first impression." 


Family Room Staged By PJ & Company Staging and Interior Decorating

It's Too Expensive
According to the Association of Staging Professionals (ASP), 95 percent of staged homes sell in 11 days or less and for 17 percent more than homes that are not staged. When compared with the carrying costs of a home that lags on the market (monthly mortgage, utilities, landscaping/snow removal, etc.), the cost of staging is far less.

Our Home Has Been Professionally Decorated
Decorating your home involves creating decor and style to suit personal taste and preferences. Home staging involves neutralizing a home's decor by removing the personality of the homeowner to attract and engage a broad buying audience no matter what their taste or style.

We Can Declutter and Stage Ourselves
Although it may seem like an easy task, depersonalizing involves a lot of emotion. An accredited stager has an objective perspective and will provide a detailed action plan to neutralize and remove any items that will distract from the home's features to get the house sold.

We Can't Stage The House If We're Living There
Staging is absolutely not just for vacant homes. Every home can be staged while it's occupied and a professional stager will provide home owners with tips for keeping the home in show-ready condition while the home is on the market - and still feel comfortable in their own home.

We Can Wait And Then Stage Later If Needed
If you don't stage before you list and the house sits on the market, you will not only lose time and money, but you will not have an opportunity to make a good first impression again.


Click HERE for link to our full article on this topic posted on NARS Style Staged and Sold Blog.


MAKE A GRAND ENTRANCE WITH
A FRESH BURST OF FALL STYLE

The benefit of living in New England is embracing the seasonal changes - the weather, the colors and the overall beauty that surrounds us. Celebrate the passing of summer and the beginning of autumn by updating your home's interior and exterior decor with these simple decorating ideas. For more autumn home design inspiration, visit our Favorite Fall Accessories Pinterest board HERE.
  


Welcoming Touches 
Create an inviting front entryway with a fresh coat of paint for your front door, hang a new light fixture or add a colorful welcome mat. Complete the look with bursts of fall color by adding assorted mums, a beautiful wreath of leaves and berries and stone urns filled with colorful pumpkins or gourds. Add a few black iron lanterns to complete the look.

Refresh With A Warm Color Palette
Think rich, warm accents in earthy oranges, burnt caramel, honey gold, plum and deep teal or navy. These all pair beautifully in a room with a neutral palette of cream or gray walls and furnishings.


Great Room Designed by PJ & Company Staging and Interior Decorating
We created depth in this model home with a well-balanced mix of furnishings and accessories 
in navy, cream and red that complements the warm grey walls.

Create Depth With a Mix of Furnishings and Finishes 
Use a well-balanced mix of clean-lined furnishings, accessories and accents in different fabrics, colors and textures to add subtle dimension and warmth. We love layering linens, leathers and suedes. Try a rich leather tufted sofa or armchair with brass nailheads paired with soft velvet and embroidered accent pillows. Add a reclaimed pine or polished bronze side table to complete the look.

Add Texture With Seasonal Accents
Pull elements from nature such as bundles of dried wheat, berries and leaves to place on trays with warm scented candles for centerpiece and mantel designs. Add glass containers filled with colorful gourds and pinecones, earthy ceramics and woven baskets. Layer printed area rugs atop flat natural fiber styles to add instant warmth underfoot. 


BEAUTIFUL FALL COLOR PALETTES 

According to Pantone's fall 2015 color predictions, the hues to take note of for both your home and fashion styling are characterized by earthy neutrals and robust pastels. Reminiscent of the hippy and modernist era of the 60's and 70's, "the colors are evocative of a love for nature and a timeless appreciation for warmth and security," says Pantone.  





Our mood board below spotlights some accessories we found that may spark some creativity for introducing these pops of color into your home decor this season.




FRESH IDEAS FOR BACK TO SCHOOL DECOR

Whether you're planning to outfit your son or daughter's dorm room or simply update their bedroom study space, here are some creative ways to set the stage for a successful school year. Visit our Back To School Pinterest board HERE for more fresh ideas.





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The Style Report is PJ & Company Staging and Interior Decorating's
e-newsletter designed to inform, entertain, and engage our clients, colleagues, friends, and other style followers about topics in interior design, fashion, 
and special events.