Articles | Suppliers | Jobs | MyQuirks |EventsSeptember 22, 2014
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IN THIS ISSUE

From sex to shopping, study indicates a shift in today's man

10 tips on fostering consumer loyalty and driving satisfaction

Quant or qual, let's go back to the basics

From our blogs

Research War Stories: When MR meets America's Most Wanted
 

 

From sex to shopping, study indicates a shift in today's man
By Patrick Buckley     

  

Turn on a television anywhere in the world and it is clear: the men portrayed in shows and targeted by ads are different from a generation ago. 


But we wondered, how different are men really? Are the changes we see in media and advertising geared toward men fully reflective of this evolution? Do they go too far? Not far enough?


We wanted to understand how men today think and communicate with each other about issues that matter to them and to marketers.  

 

10 tips on fostering consumer loyalty and driving satisfaction   

By Bob Macdonald

Loyalty is a hot topic today for brands that are looking to differentiate themselves from the competition. But, many brands are unsure how to approach loyalty beyond a rewards card or timely discount. Our Loyalty Report, which surveyed over 6,000 consumers on over 160 loyalty programs, captured key insights about consumer attitudes, behaviors and interactions with brands.
 
1. Brand alignment

Is your loyalty program an extension of the brand experience?  

 

 

Quant or qual, let's go back to the basics  
By Kevin Gray  
                              

Although marketing research may not be "hard" science, as researchers it is our professional obligation to strive for scientific rigor to the best of our abilities within the constraints under which we work. Some methodological fine points are likely to have little or no impact on the client's decisions. Other kinds of details may seem trivial or even geeky at first glance but are actually consequential and marketing researchers must be wary of conflating the two.

  

I would like to offer some thoughts on what I call research thinking.    

  Read on...  

 

From our blogs

 

 

Research War Stories: When MR meets America's Most Wanted  

 

In the popular War Stories column, which has run sporadically in Quirk's since 1994, Art Shulman, president of Shulman Research in Van Nuys, Calif., presents humorous tales of life in the research trenches, based on his own experiences and those of researcher friends and colleagues. Each month in our e-newsletter we feature a few anecdotes from past War Stories columns.

 

Mark Michelson relates that a number of years ago his company sent a mystery shopper to evaluate an optical store in Florida. The shopper seemed like a nice guy on the phone and his references were good. For the shop he had to get an exam, buy glasses and return to pick them up.

 

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