Fundraising Talks
News and updates from the USM Office of Advancement Research
 
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Looking for funding opportunities? We've identified a few funds that might be useful to you. Visit the links below to learn more about the requirements and deadlines for these opportunities. 
 
April 6
March 31, July 15, October 31

July 2
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 Sapna Varghese

Director of Advancement Research 

301.445.2709  


 

Letter from the Director

Dear Colleagues,
Did you know that March is National Women's History Month? This month, we'd like to bring your attention to a report by the Women's Philanthropy Institute at the Lilly Family School of Philanthropy called  "Women Give 2017".  The report is part of an ongoing effort by the Women's Philanthropy Institute to understand how gender impacts charitable giving. 
Women Give 2017 examines "how the relationship between giving to charity and life satisfaction varies according to household demographics, such as income, household composition, and gender roles within the family." One of the key findings of this study is that giving makes everyone happy, and that people have higher life satisfaction by engaging in philanthropic activities. 
Outlined below are some other important findings from the study:
  • There is a relationship between giving habits and life satisfaction. Research indicates that life satisfaction for women increases when they increase their charitable giving, while life satisfaction of single men increases when they become donors.
  • Life satisfaction increases when women make charitable decisions and contribute a higher percentage of household income to charitable causes. 
  • Lower and middle-income households feel greater life satisfaction in charitable giving when charitable decisions are driven by women, and more than two percent of household income are contributed to charity.
The results of the report confirm that charitable giving brings joy to those that give, but there are some differences in how men and women experience this.  The full report of Women Give 2017 can be accessed here. We hope that the information in this report provides good insight that can be applied when creating fundraising strategies. Fundraisers may diversify messages when they reach out to donors and support donors by offering different ways to engage in philanthropy. 
On a different note, last month we bid farewell to Raechel Winder, Office Clerk and Research Assistant for Advancement Research. We wish her well in all her future endeavors. If you know of anyone who is looking for a part-time job as an Office Clerk, please refer them to this link. As always, please feel free to reach out to us with questions, comments or any assistance with prospect research!
Best Regards,
Sapna and USM Advancement Research Team

A recent Women and Giving report by Fidelity Charitable provides insight on how women across generations give. Brit + Co interviewed Fidelity Charitable's Director of Insights and Thought Leadership, Susan Shell on millennial women and giving. According to Shell, millennial women give to causes focused on the environment, women's issues, and international communities. Furthermore, millennial women give more spontaneously than other generations and talk about giving with their friends and on social media. Read the full interview here.

Sharna Goldseker and Michael Moody, the authors of Generation Impact: How Next Gen Donors Are Revolutionizing Giving  joined the Knowledge@Wharton podcast to discuss how millennials and Gen Xers are changing charitable giving. This article from The Wharton School at the University of Pennsylvania outlines four key points from the podcast. According to Goldseker and Moody, the wealth available to the next generations for the purpose of charitable giving is going to be more significant than ever. They also claim that the next generations is more high maintenance but also more loyal than previous generations of donors. Read the full recap here.

According to a report from Moody's Investors Service, changes to the tax code may restrict growth in philanthropy to higher education to less than 6 percent this year. In 2017, gifts to higher education reached $43.6 billion, a 6.3 percent increase from 2016. However, those who contributed to these rising numbers will most likely be affected by the 2018 increase in the standard tax deduction and will have less to gain in exchange for their donations. Read more about Moody's prediction here.
According to Maya Bur of NonProfitPRO, for every 100 donors gained, 96 are lost. How then, can we build stronger relationships with current donors and engage new donors simultaneously? Bur suggests nixing the term "donor retention" for something more humanizing such as "donor loyalty." Using the term donor loyalty shows that your organization values their relationships with donors and that donors are not just a number to be retained. Bur also suggests creating a welcome series of emails that are sent to new donors to thank them and teach them more about your organization. While many think that multiple emails are a nuisance to donors, data prove otherwise. Read more here.

The 2018 Global NGO Technology Report gives insight on online and mobile communication tools NGOs use to promote awareness, communicate with audiences, and raise funds from donors. Based on the findings of this report, npENGAGE has compiled best practices for using technology in fundraising and outreach. npENGAGE suggests making your website easily navigable as well as clear and concise. They also suggest building a strong email list and building a thoughtful social media strategy that can help you reach your campaign goals. Click here for more information.