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Looking for funding opportunities? We've identified a few funds that might be useful to you. Visit the links below to learn more about the requirements and deadlines for these opportunities.  
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 Sapna Varghese

Director of Advancement Research 

301.445.2709

 Nell Walker

Prospect Researcher 301.445.1952  

 

Raechel Winder
Office Clerk
301.445.1950

Letter from the Director
 
Happy New Year! We hope you had a wonderful holiday season. As we embrace the new year, be mindful of what to expect in the nonprofit philanthropy sector in 2017. Understanding new trends and technology in philanthropy can help us achieve goals and work toward accomplishing institutional fundraising priorities.
In an article titled, Three Major Nonprofit Trends Forbes highlights key trends that our institutions may adapt to perform efficiently. They are "Humanizing Marketing," "Using Mobile Technology to Simplify Donations" and "Seeking Fresh Perspectives and a Human Connection." Although it's not surprising to see these as key trends, we must practice them to achieve success.

Consider the following take-aways from the article:
  • Use storytelling at your nonprofit to humanize marketing and connect with emotions that drive donor engagement and support. 
  • The use of mobile technology increased over other devices this past year. According to Gartner, sales of personal computers declined in 2016. 
  • Try to implement mobile technology when reaching out to donors, such as adding a donation payment button in emails. Nonprofits are also accepting payments through platforms such as Instagram, Facebook, and Snapchat.
  • Don't forget human connection when developing donor relationships. Identify volunteers, such as board members, who are passionate about your institution's mission and who can establish meaningful connections to donors and prospective donors.
Utilizing these trends will ensure that our institutions stay relevant in times of change. We wish you all the best in your fundraising efforts this year! As always, please feel free to reach out to us with questions, comments or any assistance with prospect research! 
Best Regards,
Sapna and USM Advancement Research Team

The FoundationSearch blog often hears that foundation fundraising is not part of a nonprofit's focus. However, FoundationSearch believes foundations are a potential source of valuable funding for nonprofits. In a report from Indiana University, foundation funding was the fastest growing giving source in 2015, growing at a rate of 6.5% vs. 3.8% for giving by individual donors. This blog post lists seven reasons why nonprofits should consider foundations in the new year.

According to the Wealth Engine blog, integrating wealth data into a  donor
management system is key to understanding donors and identifying new prospects. Equally important is ensuring that this data is accessible and available in a centralized location. This article highlights four ways that data integration benefits organizations.
 
Complementing the Three Major Nonprofit Trends article  from Forbes, this listicle  from  The Denver Post provides seven trends in philanthropy to be aware of in 2017. A few of trends include: the increasing impact of women, more donors of color, and more contributions from fewer, wealthier donors.
Big gifts, or charitable donations of more than $100 million exceeded the number of big donations given in 2015. Check out this article from Forbes if you're interested in reading more about these big gifts. Two of these gifts were a $500 million and $400 million from Phil Knight of Nike to his alma mater the University of Oregon, and to Stanford University, respectively.
 
The Walmart Foundation once existed to spread small donations to a few communities. Since a leadership change in 2014, the Walmart Foundation has been involved in strong grant-making to help low-income workers, to empower women, and to reintegrate U.S. veterans into the economy. This post from Inside Philanthropy wonders if these philanthropic efforts are merely an elaborate form of PR meant to change the public perception of the company's negative impact on local economies.