Fundraising Talks
News and updates from the USM Office of Advancement Research
Upcoming Events

December 6
December 7

Quantifying Engagement for Recognition & Strategy (APRA-MD)

Virtual Webinar

12:00 - 1:30 PM


January 10
Giving in America at the Smithsonian (APRA-DC)

American History Museum, 14th and Constitution, NW

Time: TBD


Save the Date
March 13-15

ARC 2017- Registration Now Open (APRA)  

Atlanta, Georgia


T ell Me More...
Looking for funding opportunities? We've identified a few funds that might be useful to you. Visit the links below to learn more about the requirements and deadlines for these opportunities.  
Deadline: January 1, 2017

Useful Links 
Contact Us 

 Sapna Varghese

Director of Advancement Research 


 Nell Walker

Prospect Researcher 301.445.1952  


Raechel Winder
Office Clerk

Letter from the Director
Dear Colleagues, 

Happy holidays! In 2016, the USM Advancement Research team  enjoyed partnering with you to provide prospect research and data services for your fundraising activities.  Our department is engaged in gathering, analyzing and sharing information for fundraising initiatives at the USM and its institutions through provided (proactive) and requested (reactive) research services. 

In 2016, the University of Maryland, Baltimore County emerged as one of our top clients for reactive research, followed by the University of Maryland Center for Environmental Science and Bowie State University. We sent out over 100 newly identified names of prospective donors to our institutions throughout the year. Our staff continuously communicated with key contacts and research staff at each institution by sharing alerts and data updates to assist with maintenance of the Advance database.  This past year many of you participated in a collaborative wealth screening project. We would like to remind you that we are available for segmenting and validating the screening results to ensure that the data you receive can be applied in your fundraising efforts. You may continue to reach out to us to for many services that we provide as outlined below.

Prospect research identifies potential donors, then gathers and analyzes data for cultivation and solicitation strategies. We then manage data that can be used in reports during the campaign stewardship stage. This ensures that donors feel valued and give back to the institution in the future. Funding searches can also be performed by prospect researchers to find funders for your specific programs or initiatives, which may then yield a list of corporations, foundations, individuals and other organizations that have an interest in giving to a specific need at your institution. In this era of big data, you can use prospect research services to verify and update key data points in your databases, and map out key relationships or connections with your constituents.  Prospect research enables you to discover valuable information about your constituents and helps you become more successful in your fundraising efforts!
While we get ready for a new year, we encourage you to provide us with your valuable comments and feedback on research services you have received.  Please feel free to reach out to us with any questions you might have or if you need assistance with prospect research.
Best Regards,
Sapna and USM Advancement Research Team
The final weeks of 2016 are here--have you met your fundraising goals for the year? No matter your answer, it's always good to brush up on your fundraising knowledge. This listicle offers 5 in-depth insights regarding when charitable giving is greatest, to the unique charitable styles of each generation.
In this bulleted list, The NonProfit Times breaks down the 2016 Donor-Advised Fund Report released by the National Philanthropic Trust. In 2015, DAF grants to nonprofits grew 17%, from $12.42 billion to $14.52 billion. In addition, grants from DAFs at national charities rose by almost 30%. Grants from single-issue charities grew 9.4% and grants from community foundations grew 3%. Read more of the findings here.
Did you know that women comprise most staff in foundations and that half of all foundations are run by women? A new study from the Women's Philanthropy Institute suggests that the influence of women will grow as our younger generations age, which will have big implications for philanthropy. These changes are already becoming evident. In Generation X and Millennial couples, women's influence on charitable giving is growing in comparison to pre-Baby Boomer couples. This article discusses these findings, highlights influential women philanthropists, and encourages fundraisers in America to take note of this trend.
In the past ten years, gifts from lower-income donors have declined significantly, at almost the same rate that charitable giving from higher-income donors has increased, says a study by the Institute for Policy Studies. This summary from MarketWatch highlights the findings. According to Chuck Collins, co-author of the study, "the growth of inequality is mirrored in philanthropy." Because of this, charities are relying on larger donations from smaller numbers of high-income, high-wealth donors, which may lead to undue influence of funds in charitable organizations. The decline of gifts from lower-income donors correlates with economic indicators such as wages, employment, and homeownership rates. On a positive note, giving to schools and colleges is expected to grow by 6.3% this year, most likely due to an increasing interest of wealthy donors in funding higher education. 
Donors believe that giving a major gift is synonymous with a naming  opportunity. This mindset is not only prevalent in higher education, but across the nonprofit sector. In order to capitalize on this, there are certain procedures and policies that institutions should consider. This article in Academic Impressions encourages fundraisers to treat naming opportunities as a critical piece in their overall stewardship efforts. The article also offers pitfalls to avoid and essential planning tips.