Letter from the Director
Fall is here, and every aspect of our institutions' fundraising programs is in full swing. Along with major and annual giving programs, planned giving contributes to larger campaign totals and is an essential element of a mature fundraising program. Planned gifts such as charitable bequests, charitable gift annuities (CGAs), and charitable remainder trusts (CRTs), also constitute a large part of institutional endowments, and are essential to the USM's focus on endowment building.
A partnership group convened by the Indiana University Lilly Family School of Philanthropy (IUPUI) and Pentera, a consulting firm, recently published the
2016 Planned Giving Study
which provides new insights regarding planned gifts and donors in higher education. Some of the findings from the study include:
- Donors are more likely to make a planned gift as they age.
- Nearly three-quarters of planned gift donors were alumni who earned a degree from the institution receiving the gift.
- The top 20 percent of the largest donors donated 82 percent of the total amount of planned gifts.
- Donors who lived in the same state as the beneficiary university contributed multiple planned gifts to the same institution over time.
- Members of legacy societies gave significantly larger planned gifts than non-members.
- Donors between the ages of 45 to 50 are more likely than other age groups to make planned gifts.
- Individuals without children are more likely to make larger charitable bequests.
These findings can help you identify characteristics of your planned giving donors and help you to better align institutional needs with the philanthropic interests and financial objectives of your donors.
We hope you find this information on planned giving beneficial for your fundraising programs. As always, please feel free to contact us if you have any questions, comments, or need assistance with prospect research.
Sapna and USM Advancement Research Team