Here are a few stories about your dairy checkoff programs in South Carolina. If you have any questions or need promotional materials please contact me.
Elizabeth Moretz  emoretz@sedairy.org 828-406-9482
Future Dietitians Visit South Carolina Dairy Farm
Dietetic interns from Winthrop University kicked off their school year with a visit to a dairy farm. Bill and Jane Nance, dairy farmers from McConnells, hosted the group of 25 students on August 25. The group learned about how cows are cared for, fed and milked and had their questions about dairy answered. "I think it was eye-opening for the students to see how hard dairy farmers have to work to produce this nutrient-rich food," said Associate Professor of Human Nutrition Dr. Wanda Koszewski. Now these future dietitians are armed with first-hand knowledge of how milk is produced and will be able to dispel many of the myths surrounding dairy as they work with clients and patients.

Photo: McConnells dairy farmer Jane Nance (right) explains what cows eat to Winthrop University dietetic students.
Dairy Farmers Present FUTP 60 Grant in Newberry County
Newberry dairy farmers Scott Mayer and Kevin Satterwhite attended the August meeting of the Newberry Board of Education to present a Fuel Up to Play 60 (FUTP 60) grant to school officials at Prosperity-Rikard Elementary in Newberry County. The grant money will be used to improve the school wellness environment, including increasing access to dairy. "We are very grateful to our dairy farmers and Fuel Up to Play 60 for the grant. Our kids deserve the very best, and with your help we are getting there," states Newberry County Child Nutrition Director Carolyn Barnes. There are six other schools in South Carolina that have received FUTP 60 funding for the current school year.
 
Photo: Newberry County dairy farmers Kevin Satterwhite (far left) and Scott Mayer (far right) present a Fuel Up to Play 60 grant to officials from Prosperity-Rikard Elementary School.
Dairy Recipes Promoted on WLTX-TV in Columbia 
Trained dairy advocates continue to share positive dairy stories on your behalf. The newest advocate in South Carolina is Chef Keith Campbell, and he recently appeared on WLTX-TV in Columbia to explain lactose sensitivity to viewers and how they can still enjoy real dairy foods. He prepared Creamy Avocado Hummus using Greek yogurt, and you can click here to watch the segment .
 
Photo:  Creamy Avocado Hummus is a protein-packed snack because of the addition of Greek yogurt. 
Milk Sponsorship at Olympic Games is a Big Success
White milk made a splash this summer as the Milk LifeĀ® campaign supported Team USA as an official sponsor of the 2016 Summer Olympic games. The Milk LifeĀ® campaign is part of the Milk Processor Education Program (MilkPEP) which is funded by the nation's milk companies. White milk was promoted through contests, in-store promotions, television, digital and print ads as well as social media.
With the support of Team Milk athletes and the entire dairy industry, Milk Life was listed among the top five brands for social media engagement during the Summer Games in Rio. Milk Life ranked #4, above Proctor & Gamble and just after Nike, Coke and United. With this high-profile media coverage and the support of industry partners, we're off to a powerful start in what is only the first year of the Olympic sponsorship. Click here  to read more about the results of the sponsorship.