The American Dairy Association of Kentucky would like to share some recent dairy checkoff happenings throughout the Commonwealth. If you have any questions or need promotional materials please contact me.
Denise Jones or 270.970.4792.
Great American Milk Drive Provides Milk to Families in Need
As part of the Great American Milk Drive, the ADA of Kentucky has partnered with grocery store chains and milk processors across the Commonwealth to raise funds and secure milk donations for families in need. Kroger, Walmart and Houchens IGA/Save-A-Lot have joined the effort and are hosting in-store donation programs throughout September at 360 stores. A kick-off with Houchens IGA, Prairie Farms and the ADA of Kentucky was held on September 7 at the IGA in Owensboro. WBKR radio was on-site to promote the event with a live remote, fun games, radio spots and giveaways. Click here if you'd like to donate to a food bank in your area or share the link via social media.
Photo: John Belcher, Prairie Farms (right), gives out samples of new milk flavors to customers at the Houchens IGA store in Owensboro. 
Smoothies Help Increase Breakfast Participation at Ballard County Elementary
Thanks to a $3,000 Fuel Up to Play 60 (FUTP 60) grant from the ADA of Kentucky, Ballard County Elementary school has implemented a smoothie program at breakfast. The food service director reported that 444 out of the 520 students ate breakfast the first Thursday school was in session, and over 300 of the breakfasts included a dairy smoothie. (Normally breakfast participation is closer to 330 students.) On August 6, ADA of Kentucky staffer Alan Curtsinger participated in the Back-to-School Bash at Ballard County Elementary which featured retired NFL player and FUTP 60 spokesperson Artose Pinner who spoke about the importance of eating dairy products and increasing physical activity. Smoothie samples for students were provided by Ballard County Food Services. Click here to view news coverage of the event.

Photo: FUTP 60 spokesperson Artose Pinner talks about how dairy makes students stronger and why it's important to include dairy in the diet every day. 
Dairy Promoted at State Fair 
The Kentucky State Fair drew 564,937 attendees this year, and the ADA of Kentucky was a part of the dairy products booth in the West Hall. The booth showcased dairy for fairgoers as they visited the exhibits and the livestock. A special thank you to all those who made the booth possible: Kentucky dairy farmers, the Dairy Products Association of Kentucky, the Kentucky Dairy Development Council (KDCC) and the University of Kentucky Dairy Club.

Photo: Beth Cox, KDDC (left), Ryan Quarles, Kentucky Agriculture Commissioner (center) and Denise Jones, ADA of Kentucky, enjoy cow fans at the state fair.  
Milk Sponsorship at Olympic Games is a Big Success
White milk made a splash this summer as the Milk LifeĀ® campaign supported Team USA as an official sponsor of the 2016 Summer Olympic games. The Milk LifeĀ® campaign is part of the Milk Processor Education Program (MilkPEP) which is funded by the nation's milk companies. White milk was promoted through contests, in-store promotions, television, digital and print ads as well as social media.
With the support of Team Milk athletes and the entire dairy industry, Milk Life was listed among the top five brands for social media engagement during the Summer Games in Rio. Milk Life ranked #4, above Proctor & Gamble and just after Nike, Coke and United. With this high-profile media coverage and the support of industry partners, we're off to a powerful start in what is only the first year of the Olympic sponsorship. Click here to read more about the results of the sponsorship.