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TOUCH
!
The "Why" Behind Promotional Products
Promotional Products
were Ranked
Highest
by consumers across all generations as the
MOST EFFECTIVE
advertising vehicle*.
The power of promotional products cannot be disputed as they drive an undisputed level of brand exposure. They not only reach their target audience, but they also provide opportunities to reinforce branding and messaging with increased exposure across the following performance metrics.
REACH > RECALL > REACT >
In marketing, the greatest and most rewarding challenge is finding the best way to get your brand and your message to stick. The world of marketing is constantly changing. Your marketing must be ready to react and adapt, embracing the latest, most effective ideas and resources to keep you ahead of the curve.
Great marketing starts with three classic principles - Reach, Recall and React.
Reach:
The power of promotional products cannot be disputed as they drive an undisputed level of brand exposure. They not only reach their target audience, but they also provide opportunities to reinforce branding and messaging with increased exposure across the following performance metrics.
Get your message in front of your target audience. It’s a numbers game - the more times a message is delivered to the masses, the greater the chance your consumers will see it.
Recall:
Branding has everything to do with identity; who you are and what kind of products and services you represent. Successful messaging then creates a voice for brands to connect with their target audiences and create a memorable consumer experience. The call to action then directs recipients to take action, thus enabling brands to directly interact and engage with consumers, capturing a response rate and measuring quantifiable results. Promotional products effectively deliver high recall between all three strategic advertising objectives.
Build an emotional connection between you and your customers or clients. You’ll be top of mind and first choice when they’re ready to do business.
React:
Master marketer Seth Godin once remarked, “It is impossible to market at people any more. The only choice is to market with them.” Advertising that creates resonance helps consumers to identify with the brand on a personal level and provides the foundation for an enduring brand relationship. Promotional products are proven channel for brands to generate a more favorable impression across all consumer audiences.
Craft your message to provoke the reaction in consumers that you want. When they take action, your message turns immediately into profits.
BE
BOLD
! THINK
BIG
!