Hotel of the FUTURE: Meetings0>
Technology is changing the hotel guest experience. Here are some of the 20 ways tomorrow�s hotel will be different from today�s.
IN THE MEETING
18. Customized Meeting Space - The next generation of meeting space is a focus of Marriott International. The ability to customize and personalize ballrooms and meeting rooms is key.
�Next-generation spaces foster collaboration with technology integrated into an environment that fosters productive work. Soft seating, spaces to write on the walls, ballrooms that are blank canvases and can be easily customized, and more social networking spaces in the meeting areas are what we are driving toward,� says Jenny Hsieh, VP at Marriott International. An example can be found in the Shanghai Marriott Hotel City Centre, which has one of the largest LCD screens in China and can be customized for each gathering.
19. Meetings With a Purpose - An emphasis will be placed on much more than just physical meeting space. Marriott�s newly launched �Meetings Imagined� is forward thinking as it is designed to appeal to the next generation of meeting professionals by leveraging an online platform� MeetingsImagined.com�to make gatherings more �visual, social and purposeful.�
According to Marriott, every meeting has one of seven objectives: celebrate, decide, educate, ideate, network, produce and promote. Meetings Imagined plans meetings around experiences that advance those purposes, rather than meetings that fulfill the purely logistical requirements of an RFP.
20. Meeting Attendee Kiosks - Pamela McQueary who plans meetings for a large retail chain, envisions the hotel of the future will offer dedicated kiosks where meeting attendees can check-in, as well as mobile apps that can easily be personalized for each meeting group.
As customization of the guest experience, meetings included, becomes increasingly important for hotels, McQueary expects such personalized conveniences to become de rigueur.
Doyle, Andrea, �The Hotel of the Future,� Successful Meetings, February 12, 2014
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