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Let's Get Social!

As a public relations professional, I’ve seen many changes in the profession through the years. And of all those, one stands out – social media.

Social media can be powerful. Many people get their news from social media instead of traditional media. People decide what to buy from social media influencers instead of an advertisement. And if a picture is worth a thousand words, it’s true that people decide what to eat and where to shop from the pictures they see on their social media timelines.

It’s no surprise to me that social media has had a significant impact on the way we as PR professionals work with the media, schedule our ads or distribute our promotional material. For these reasons, it’s also no surprise that many of us have been tasked with social media for our organizations and clients. I’ve learned that social media efforts that have value require strategic thinking, collaboration, planning and analysis. As public relations professionals, these are things we do.

I was an early adopter of Twitter and Facebook after hearing John Jantsch talk about social media and the impact it could have on public relations and marketing. He said we needed to be using social media, even if we and our organizations or clients were not ready. I’m glad I took his advice and learned as much as I could about social media. I’ve found social media fits well with what I do as a public relations professional. These words from the PRSA website say it all: “At its core, public relations is about influencing, engaging and building a relationship with key stakeholders to contribute to the way an organization is perceived.”

If people, including our target audiences, remain dependent upon their social media timelines as projected, we need to take steps to deliver our content to the channels they are on. We need to engage with our followers. We need to comment on topics that are relevant to our missions.

So, in the year 2017, let’s rock social media. Let’s maximize our potential starting with our own PRSA Chapter. Together we can breathe life into our own accounts. Engage with GKC PRSA on Facebook, Twitter, LinkedIn and Instagram. I’ll continue to share the important chapter news and events. But I’ll also share information public relations professionals may find helpful. If you are interested in discussing specific PR topics and issues on the LinkedIn group, let me know. We’ll get some discussions going.

And if you’re still trying to figure out social media, or just want to get back to basics, check out the Digital/Social Resources section on the national website. Members can participate in webinars, chats and get articles about social media just for public relations professionals. As PRSA members, we have free access to these resources. Let’s maximize our social media opportunities.

Bridget Koan
GKC-PRSA VP of Social Media

PRSA Spring Break Promotion
March only!

New members recieve a free one year chapter membership when they join National as a regular member ($255 annual dues plus $65 initiation fee).  


This is not available for Associate member types ($200 or less annual dues) and current or renewing members. 

Click here for details.

Don't Miss: Upcoming Chapter Events
March 23: New Pros: Big Leaguer Daniela Duron on the KC Royals
5:30 p.m. - 7 p.m., The Blue Room
Cost: $10

Join the GKC PRSA New-Pros to learn how to effectively plan, implement, and measure online results from Big Leaguer Daniela Duron — a Digital and Social Media Coordinator for the Kansas City Royals. More

March 28: March Professional Development
How and Why Your Social, Content, PR & SEO Strategy Should be One
11:30 a.m. - 1 p.m.., Brio Tuscan Grille
Cost: $35 All Day Ticket

Looking to expand your knowledge on the ever changing and intersecting worlds of content, social media, PR and SEO? Then join us at the next Kansas City PRSA Professional Development lunch. Kevin Pike, Rank Fuse Interactive President, will take us through the latest trends in content marketing, share creative ideas to boost content and SEO and share tips on how to conquer the content world with an internal united front. More

What's happening at PRSA Headquarters?

Deadlines are fast approaching

Workshops to attend in March

      Webinars in March

      • March 16: Anatomy of a News Release
      • March 28: The Evolving Skill Set of a Modern PR Professional to Remain Career-Relevant (Sponsored by LexisNexis; More details coming soon)
      Save the Date