Genesis LA's New Look


We are delighted to unveil Genesis LA's (GLA) new brand and website.  Our new brand reflects growth and momentum, made possible through partnerships with you --- our borrowers, investors, funders, colleagues and friends. 


GLA's new website details how we implement our mission: to deliver financial solutions that advance economic and social opportunities in underserved communities.  We believe that community development lending is a close collaboration between capital providers and on-the-ground, community-based organizations.  This is why our strategy is to blend capacity building with the deployment of our financial products.  Our goal is to promote new models that grow the next generation of community development infrastructure in Los Angeles. 


This website calls attention to the impact our capital investments have made in Los Angeles County and spotlights innovative and entrepreneurial solutions developed alongside borrowers and the community. 


We thank all who contributed their talent to our brand and website redesign, notably art director and illustrator, Ty Anselmo Leyva, and the branding and marketing agency, Team Friday.


For questions, please feel free to contact Tom De Simone, President & CEO at or at 213.533.8900.