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 Greetings!
As business owners we're always looking for ways to get the word out on our great products and services but we want to do it with the least investment in marketing. This becomes an even greater focus when budgets get tighter. This edition is focused on how you can get more business while spending less on your marketing.
Happy Reading!
Sincerely,
Anne
Have any subjects you'd like to have us cover in future issues? Send us an email and let us know what is of interest to you.
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Marketing Corner
Get More Business and Spend Less on Marketing
 Are you marketing to your "solid gold?"
How much are you focusing your marketing on your customer database? As business owners, we can get so caught up in working for our existing customers and trying to find new customers that we miss out on two very good opportunities:
1. Asking current customers for referrals; and
2. Marketing to inactive customers. Read More...
Anne Lazo is the owner of Eagle Soars Consulting. We are a full-service marketing and training company that has been serving small business owners for almost a decade.
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We've Got a New Phone Number
For clients outside of New Jersey, we've got a new toll-free telephone number! To reach us during office hours, call us at:
888-410-3070
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A Positive Outlook in a Negative Economy
 If you are anything like me, you like to look at things with a positive frame of mind. Not only does it help to keep you motivated, but it prevents you from making decisions based on fear. Everywhere you look right now, you see people and companies talking about the ineffectiveness of stimulus packages and the rising costs of operating a business.
Read More...
Anne Lazo is the owner of Eagle Soars Consulting. We are a full-service marketing and training company that has been serving small business owners for almost a decade.
Was this article helpful?
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Some Great Resources
Every now and then we'll be sharing some great business resources designed to help you "do business better." DemandForce - If you own an automotive repair shop, dental practice, salon or you are an ophthalmologist, you'll benefit from their automated customer retention system. Rank Magic - If you want to improve your web presence, Rank Magic are the experts to help with Search Engine Optimization. Send Out Cards - This is a great way to keep in touch with family, friends, and customers. Wayne has provided a special offer in our coupon section, so make sure you check it out.
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Social Media Marketing
With social media at the forefront, it's important for the small business to take advantage of the opportunities to further build relationships with existing customers and market to new ones. The problem... most business owners don't have the time or resources to devote to actively posting on Facebook, Twitter, LinkedIn and other social networking sites. Many business owners also don't know there's a right way and wrong way to post on these sites.
In response, Eagle Soars Consulting has created several different social media marketing plans for the small business owner. We do all the work for you so you can concentrate on other areas of your business. Each plan is available for monthly subscription. To learn more and sign up on-line, business owners can go to: Social Media Marketing
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Were You Aware? Some Ways We Help You Succeed in Business...
Eagle Soars is Now Authorized to Deliver Situational Leadership II Training on Behalf of The Ken Blanchard Companies. To learn more about our instructor-led training programs, click HERE.
Promote your product or service with a discount coupon in our e-newsletter - One of the benefits of being an Eagle Soars' client is that we promote your business wherever we promote ours. Include a discount coupon in our Profit Driven Tips newsletter. Not a client? Email us at askus@eaglesoars.com to find out how you can be included.
Tips on Facebook, LinkedIn and Twitter! - If you want more tips on marketing and training, you can connect with us on any of the following social networking sites. You'll find more great tips and we'll be featuring some of our favorite businesses! Will your business be one of them?
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Five (5) FREE Greeting
Cards with Postage
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Take time to send a loved one, friend or a spouse a card that says "I love you, miss you, or I appreciate you" for FREE. This coupon entitles you to five (5) FREE greeting cards with postage (worth over $25.00). To take advantage of this offer, visit the link below and enter "EagleSoars" as the password.
| | Offer Expires: December 31, 2011 |
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We're happy to include coupons and special offers from like-minded business owners in our e-newsletter. All we ask is that you do the same for us. To be included in our next newsletter, please send us an email at:
| | Offer Expires: Never |
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 For marketing planning and training services that get results, you need the expertise of Eagle Soars Consulting
It's sometimes tough owning a business. The competition is fierce... whether it is for new customers or great employees. But, business owners, like you, who invest in marketing planning and training services will succeed at a much greater level than business owners who don't. We'll let you in on a little secret. If you want to grow your business, you must be aggressive and consistent. We can help you do just that.
When it comes to small business marketing, you need more than just planning
Our marketing planning services can be fun, sometimes a little quirky, but they always do one thing for our clients - they produce measurable results in the form of new business. You can rely on us for advertising campaigns, web design, direct mail campaigns, logo design, and email campaigns, to name a few. More importantly, as you implement our recommendations, you will increase your customer database by dramatic proportions. Some of our clients have realized up to a 300% increase in new business once they implemented a consistent marketing plan! Click here to read about this small business marketing success story.
A training and development program can help you promote affective leaders and inspire your team
We know you are concerned about the well-being and efficiency of your team. As an affective leader you want to influence and inspire your team and assist them in reaching their goals. Our Training and Development experts specialize in corporate training and human resource issues for management level staff. By using our training services, you are able to help your employees achieve their highest potential and make your business operations run better. Click here for more information on Eagle Soars Consulting's human resource and training and development services.
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