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At YPC this summer, interact with innovative leaders from the publishing industry and the Yale School of Management who will discuss:
- Strategies for monetizing content
- Visual trends across media
- Using social media
- Financial realities of the digital age
- The shifting consumer paradigm
- Legal challenges in multi-platform publishing
- Publishing across borders
- Ethical dilemmas in publishing
- Creating, maintaining, and monetizing your archives
- and much more!
Plus, grow your global network by building relationships with attendees from around the world. Over 20 countries will be represented at the Course this summer.
Follow the links below to see the 'day by day' schedules and speaker précis:
Course Dates: July 15-20, 2012
Leadership Strategies in Book Publishing
Course Dates: July 22-27, 2012
|Hear from our speakers about this summer's course...
Tina C. Weiner, Director of the Yale Publishing Course, answers questions including "What are the biggest areas of interest and opportunity in publishing today? How will they be addressed during the course?" Read the article. >>
Joe Galarneau, head of product development at NewsRight and former COO of Newsweek/Daily Beast, gives an overview of his presentation and offers a perspective on how the economics of content has changed with the shift to digital channels. Read the article. >>
Michael Clinton, president of Hearst Magazines, talks to Publishing Executive and gives an overview of YPC and what today's leaders need.
Read the article. >>