We can help you eat more fruits & vegetables! Fruits & Veggies—More Matters® is a health initiative focused on helping Americans increase fruit & vegetable consumption for better health. The program is spearheaded by Produce for Better Health Foundation (PBH), a 501(c)(3) nonprofit organization that has partnered with the Centers for Disease Control & Prevention (CDC) to help spread the word about the health benefits of adding MORE fruits & veggies to you diet.