How Pinterest Is Becoming the Next Big Thing in
Social Media for Business
Move over Facebook, Twitter and Google+. Anothersocial media site is stepping up as a valuablemarketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent reportfrom Cambridge, Mass.-based content-sharing site Shareaholic.
Why should small businesses care? To answer that, you first have to understand how consumers are using the site. Pinterest allows you to organize images -- maybe pretty sunrises or wines you've tasted -- into boards for specific categories. When you "pin" something new, your followers will see it. They can like, comment or re-pin it to their boards. Like Facebook content, your Pinterest pins can go viral.
Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. When I joined Pinterest I started a board to show the Major League Baseball stadiums I've visited. The possibilities are unlimited.
Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. Read More... |
3 Ways to Get in Touch With Your Creative Side
By Susan Kersley
Although everyone has a creative side, (known as your 'right brain'), and a logical side, (known as your 'left brain'), some people find it a challenge to get in touch with their creative side because they are conditioned to remain on a path which is conventional and proven.
Being creative means being prepared to think 'outside the box' and think of new and original ways to do things. Read more...
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