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Trilogy Tidings
August 2016
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in this issue
     When you're developing critical strategic or tactical information, you know you need to turn to domain experts to gain the most accurate insight. But how best to do that? I propose an answer to that question.

     And, I offer another update on progress in neuromodulation.
Regards,
Joe

Find and Engage Domain Experts    
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     When you're seeking "domain knowledge" as part of a strategy, business development, M&A or licensing initiative, it's obvious that engaging domain experts will lead to the best outcome. That's the case whether you're soliciting market (buyer or seller) opinions or you are choosing a management consulting partner for assistance. Let's examine the latter case - when you're seeking to hire a consultant or consulting firm.
 
     My admittedly biased advice is to hire a collaborative consulting firm.  Collaborative consulting means, as a buyer of services, you make contact with an individual consultant known to collaborate with others offering complementary services to his/her own. Collaborative consultants are strongly networked with others with whom they have worked successfully, and developed mutual trust, for many years. The buyer (the client) gains the benefits of an ad hoc fit-for-purpose collaborative team of experienced consultants assembled in direct response to buyer needs. At least in my experience, clients get precisely the expertise they need in a cost- and time-efficient manner. They are generally happy with the outcome.

     You will find more detail about the benefits of collaborative consulting and the elements of competence that matter in my whitepaper: "The Power of Collaborative Consulting." Whether you are a buyer or seller of consulting services, you may find value in this proven successful business model.

Neuromodulation Marches On     
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     Evidence continues to build on the clinical efficacy of neuromodulation in treating chronic pain and achieving drug-like biochemical adjustments that will lead to breakthrough treatments of intractable disease. It seems likely that neuromodulation will become widely accepted therapy and a large commercial success overall. I share just two of many recent examples of progress:
 
 
 
     Can you contribute to the development of these technologies and share in their commercial success? Do you have, or can you achieve, relevant market access? Are you ready?

Resources from our Archives 
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     Check out our Reading Room to view my published articles, presentations and white papers on a variety of topics.
 
     And, you can examine my Newsletter Archive of prior Trilogy Tidings (since February 2007).
 
What does Trilogy do? 
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     Trilogy Associates facilitates business growth and renewal through commercialization of new products, providing the following services:
  • Opportunity assessment
  • Business planning and enterprise growth strategies
  • New-product conceptualization, commercialization and marketing
  • Market research and competitive assessment
  • Business development and partnering
  • Market and technological due diligence
  • Assessment of the therapeutic and diagnostic potential of novel technologies
  • Design of efficient and effective development strategies for early-stage biomedical products
  • Business and technical writing/publishing

     Inquiries to establish whether and how we might support your business initiatives are always welcome.  Contact us.

Contact Information
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ContactInfoJoseph J. Kalinowski, Principal
919.533.6285
LinkedIn Profile: www.linkedin.com/in/trilogy
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