Insurance-Canada Technology Conference Recap
By Wendy Watson, President of ORBiT Canada
I always look forward to the ICTC. The topics are diverse, often provocative, and always informative. More brokers should get involved in this conference.
The panel I hosted this year was titled
Broker Marketing Emerges Again. Bill Morris, Navicom, always has his finger on the marketing pulse so we asked him to kick things off by sharing his insights.
The robust digital presences of the brokerages on the panel obviously got Bill's memo and are taking care of business. These forwarding-thinking, action-oriented entrepreneurs were very open with what they're doing, what they've learned, and where they see things going.
Being nimble, paying attention to customers, and investing heavily in marketing is paying off. They are seeing great growth, have highly engaged staff, and a ton of testimonials to back up what they're saying. Nice work, gentlemen!