What’s the realistic limit that people can engage with AR or VR in a given day? The common wisdom is that AR has the edge, due to less isolation and more all-day utility. What factors could grow that time share for both technologies? READ MORE
Haptics, locomotion and realistic presence: these are VR's feature targets but currently the stuff of science fiction -- literally. What are the components of Ready Player One's OASIS, and when will we get there? Charlie Fink breaks it down. READ MORE
Early stages of enterprise AR are all about proof points for ROI. And we’re seeing continued evidence of its efficacy. The latest is Scope AR's 99 percent productivity boost for Lockheed Martin, We talk to the company for top takeaways. READ MORE
Though the AR cloud will be a great enabler, there are ample challenges and questions that surround it. We're talking technical, cultural and adjacent barriers like location targeting. READ MORE
Cloud Anchors, image persistence, multi-player support: These are a few highlights from the ARCore updates presented at Google I/O. Along with ARkit's multi-player updates this week, could this unlock AR's true social potential? READ MORE
We continue to see positive signals for enterprise AR adoption. In a recent survey of industrial enterprises, Toshiba revealed 83 percent interest in AR deployment in the next 3 years. How does that break down? READ MORE
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ARKIT, TAKE TWO
CONSUMER AR DATA BREAKDOWN
RENAULT TRUCKING ADOPTS AR
UNPACKING AR BEHAVIOR