Greetings!
Surveys have indicated that Habitat for Humanity is one of the most recognized and admired names in the charitable, not for profit sector. It feels really good to know that our organization is both trusted and valued and I personally feel a great sense of responsibility to ensure that we consistently act in a manner that makes us worthy of this. I also wonder, however, if those who admire Habitat for Humanity truly understand what we do.
It seems like all information today must be delivered in soundbites. We are always urged to have an “elevator speech” ready – a compelling summary of what we do and why the listener should care – that can be delivered on an elevator ride before you reach your destination. I am told that the average attention span is constantly shrinking – so if you can’t say it in ten words or less – no one will listen.
I am troubled by this, because I believe that the safety, stability and security of a family’s home is important enough to warrant more than two minutes or ten words. But I also acknowledge that it can be helpful to get to the heart of what really matters in a succinct and compelling manner.
So – for those who are still reading – I offer this simple explanation:
Habitat for Humanity of Coastal Fairfield County is a builder: We build decent, affordable homes. We build stable and secure lives. We build dreams, opportunities and bright futures. We build communities.
Every story in this newsletter is an example of Habitat CFC’s success at building. Pick up a hammer and join us!
Best,
