This is Why You Click On Those Cat Videos:
What Facebook Has Discovered
If you ever wonder how social media feeds are built, Fortune has an i
nteresting article about something Facebook has discovered: every user has 2 distinct identities, their behavioral self and their aspirational self.
As the article explains more fully, if asked, people will say they like certain content such as news stories but then do not engage with it in their feed --this is the aspirational self.
click, like and share more frivolous (sometimes sordid) content, which Facebook calls your behavioral self.
So according to Facebook's VP overseeing the News Feed, "Facebook is most popular when it serves both the aspirational self and the behavioral self, with the same feed." This is a big part of how the content in your feed is determined.
Find out more about the psychology of media in Fortune's article: