Harbor Springs is welcoming its newest retail shop "Turn It On?" at 273 East Main Street. The site of the future Harbor Springs Lyric Theater is the site for this unique line of fitness fashion developed by Juetta West of Maui Hawaii. West is a former runway model for Oscar de la Renta and many other international fashion designers as well as a former NFL cheerleader and 4 time State of Ohio baton twirling champion. "We've created an innovative category of fitness apparel called Crossover," West said. "The concept of Crossover provides runway style to fitness wear so the clothes won't scream, 'I just came from the gym' when they're out on the town." By combining classic and iconic runway design elements with high performance fabrics with the hand feel of fashion, Turn It On provides women the versatility of wearing these styles as fashion, fitness or travel wear by simply changing out shoes and accessories. High heels or tennies, jewelry or sweatbands, it all works with these season-less styles. The products are Made in the USA with domestic textiles as well. Women universally exclaim how luxurious and comfortable the fabrics feel saying "It feels like I don't have anything on!".
"Before Turn It On, there were some quality fitness lines, and some fashion forward lines, but none that combined quality with fashion. We pay extraordinary attention to fit," West said. "Our fit and styling are flattering to the figure as well as functional in performance. Turn It On garments are designed and styled to elongate a woman's figure. Pants are cut higher on the hips with a flattering "V" waist line in the front and back. Trade your gym shoes for heels and wear the pants anywhere."
West, an Ohio native, lives in Maui, Hawaii where she dedicates her life to fitness, fashion and nutrition. Now in her 50's, West frequently is approached by women for advice on how to stay fit and look fashionable. Their questions inspired her to launch Turn It On. The company's website, www.turnitonfitness.com, includes Girl Talk, a blog where West share fitness, nutrition and fashion tips with women. West wants to walk beside her followers in a community dedicated to fashion and a healthy lifestyle.
About Turn It On Fitness LLC
Maui's Juetta West, a former runway model and fitness enthusiast, introduces an innovative line of fitness wear for women of all ages called "Turn It On?". The concept is simple, yet almost non-existent in today's athletic wear market place - stylish, flexible, high quality clothing inspired by looks from the fashion runway. Each item can crossover from the locker room to the boardroom. Turn It On Fitness LLC is based in Dayton, Ohio. The company manufacturers its products in the USA.