Let’s face it – running a business today is not what it was years ago. Even over the past decade, we have seen dramatic changes in the way business owners connect and engage with customers. The rapid evolution of technology is the principal driving force behind the constantly changing aspects of life. No longer are people limited to a slow computer to look up movie times, nearby restaurants, or directions to a friend’s house. We now have the ability to do these things and many more in the palm of our hands at an instant. Life is simply moving at a much faster pace.

Unfortunately, many businesses simply don’t know how to use technology advantageously, especially those who have relied on traditional marketing tools such as newspaper print advertisements, newsletters, billboards, and flyers. Fortunately, there are many online tools to help business owners overcome this dilemma.

One example is Google My Business, which allows business owners to upload, modify, and share and important information onto Google’s immense search engine instantly. With this tool, you can post operating hours, contact information, your business’ website, and even dining menus if you own a restaurant. By creating a profile, proprietors are able to connect with other Google users and monitor the amount of searches/clicks. You can also respond to customers’ reviews to see what people actually think about your products or services. Even if you have multiple store locations, Google makes the same processes hassle-free and is very user-friendly. The best part is that this service is completely free – all you need is a Google account (for more information, visit www.google.com/business/ or call toll-free at 1(844)-491-9665 Monday through Friday 9 am – 6 pm).