May 2017 E-Bulletin
Message from George D. Szigeti
President & CEO
Hawaii Tourism Authority
Welcome Hokulea Home! 

Aloha kakou,

The conclusion to the greatest accomplishment in modern Hawaiian history will make this a summer to remember always: The welcoming home of the Polynesian voyaging canoe Hokulea and completion of its around-the-world voyage, Malama Honua.  

For four days, June 17-20, Hawaii residents and visitors will be able to share their admiration and aloha with the Polynesian Voyaging Society, Master Navigator Nainoa Thompson and Hokulea’s crew for a journey that touched people worldwide with the core principles of Hawaii’s heritage.

The first day of celebration, set for June 17 at Magic Island, will be followed by three days of education, reflection and cultural exhibits, June 18-20 at the Hawaii Convention Center, with Hokulea tethered to the center’s Grand Staircase as it rests in the Ala Wai Canal.

Malama Honua has shown the world what the early Polynesians knew, and that present and future generations must now carry forward: An eternal respect for indigenous people, a commitment to perpetuate native culture, and a promise to protect the environment that gives us life.

The Polynesian Voyaging Society and crew of Hokulea have fulfilled a mission to be cherished forever, most of all for the message of sustainability shared during their voyage these past three years – a message that needs to be heard and acknowledged by all people worldwide.

Following is the schedule of events set to honor Malama Honua and celebrate Hokulea’s arrival home.

June 17: Ku Haaheo – Pride of Hawaii (All-Day)
Homecoming Ceremony and Celebration, Magic Island

June 18: La Ohana – Hokulea Community Fair (All-Day)
Family Day of Waa (Canoe) Learning and Outreach, Hawaii Convention Center Educational exhibits, demonstrations and free canoe tours

June 19-20: Kuamoo Olelo – Global Stories: Voyaging into the Future (All-Day)
Conference Celebrating Hokulea, Hawaii Convention Center
Conference, speakers, educational exhibits, demonstrations and free canoe tours

Please mark your calendars, bring the family – especially the kids – and join in celebrating Malama Honua, Hokulea and the crew that shared Hawaii’s aloha, pride and culture with the world.

Congratulations Polynesian Voyaging Society! Welcome home Hokulea!
With Warmest Aloha,
George D. Szigeti
Join us! Global Tourism Summit, September 19-21
Please mark your calendar and plan to join us for the 2017 Global Tourism Summit, presented by the Hawaii Tourism Authority.

September 19-21, 2017 
Hawaii Convention Center 
1801 Kalakaua Avenue 
Honolulu, Hawaii 

A dedicated website for the Global Tourism Summit offering early-bird registration will be available soon.

Sponsorship and exhibitor information is already available and can be obtained by contacting Chris Sadayasu, HTA brand manager, at [email protected].

Known previously as the Hawaii Tourism Conference, the gathering’s new name, Global Tourism Summit, was selected by HTA to more accurately reflect Hawaii’s emergence as a leader in international travel and tourism. 

Strengthening Hawaii’s tourism industry is the continuing core objective of the Global Tourism Summit. The focus of this year’s conference will be threefold: 
  • Bring the world together to learn about new trends, and celebrate diverse and innovative practices in the tourism industry.
  • Examine and reinforce the importance of sustainability in Hawaii and elsewhere
  • Honor Hawaii’s history and legacy, and the role both have played in making Hawaii the world-class experience it is today. 

Look for the Global Tourism Summit website and plan to join us to help make our tourism industry stronger and better for everyone in Hawaii. 
A Lei Story
Kamaaina (residents) use lei year-round to honor the special people in their lives – commemorating achievements, recognizing milestones, showing appreciation for generosity and hospitality, and welcoming visitors to the Islands. However, a day exists each year where the art form of lei making itself is honored with colorful, lively celebrations across Hawaii. That day is May 1, Lei Day in Hawaii.
Research by the Kamehameha Schools has uncovered elements of Hawaii’s May Day celebration tracing back more than a century to a church in South Kona on the island of Hawaii. There, in 1901, churchgoers heard the first public performance of the song Na Lei O Hawaii. Written by the Rev. Samuel Kapu of Maui and put to music by Peleuli Amalu, the song honors the goddess Hiiakaikapoliopele and her travels across Hawaii.

The song also recounts lei symbolic of each island – the island of Hawaii’s lehua, Maui’s roselani, Molokai’s kukui, Lanai’s kaunaoa, Kahoolawe’s hinahina, Oahu’s ilima, Kauai’s mokihana, and the fine shells of Niihau. As the song became a favorite at hoike (church gatherings sharing music and fellowship) over the next decade, one particular performance by the Kaahumanu Society in 1909 included pageantry, with participants dressing in island colors and wearing island-symbolic lei.  

The May Day celebrations of today, with their attending May Day courts representing the islands of Hawaii in lei, are traced back to 1928. That’s when Hawaii’s first true Lei Day celebration was held in the lobby of the Bank of Hawaii in Honolulu. Judges for the lei competition that first year had royal ties, and included Princess Abigail Wahiikaahuula Campbell, Elizabeth Lahilahi Webb (lady-in-waiting for Queen Liliuokalani) and alii Lucy Kalanikekie Davis.
As annual celebrations have grown in communities and schools across Hawaii over the past 90 years, so has the legacy of that original 1928 Lei Day celebration. The City and County of Honolulu hosted this year’s state Lei Day Celebration on May 1 at Kapiolani Park in Waikiki replete with a lei contest, lei and craft vendors, music and hula. The day of events was supported, in part, by the Hawaii Tourism Authority.

Also in Waikiki, the 4th annual May Day Waikiki celebration was held on the beach to honor Waikiki Beachboys, past and present. Presented by the Hawaii Tourism Authority, the celebration included music from Henry Kapono and Friends, and hula honoring the colorful history and traditions of Waikiki. The entire event was even live-streamed to reach people worldwide. (Search “May Day Waikiki” on Facebook to watch streaming video of the event.)
On Maui, the Bailey House Museum held its Lei Day Heritage Festival with museum tours, arts and crafts workshops, a presentation on songs of Maui’s sacred places, an ukulele play-along and, yes, a lei contest. On Maui’s west side, the Westin Maui set a record for the world’s longest lei exchange, with more than 500 people lining up on Kaanapali Beach to greet the person next to them with a lei.

On Kauai, the longtime Kauai Museum May Day Lei Contest was held at the Kauai Marriott Resort. Founded 37 years ago, the contest annually showcases the works of lei makers from Kauai and Niihau.

On Hawaii Island, the Volcano Art Center hosted hands-on lei-making demonstrations with local master lei makers, as well as live music and hula. The event was part of the center’s slate of cultural programs, supported by the Hawaii Tourism Authority.
HTA Welcomes Sherry Menor-McNamara and Kelly Sanders 
to Board of Directors
HTA is thrilled to welcome two respected members of Hawaii’s business community to its board of directors, Sherry Menor-McNamara and Kelly Sanders. 

Menor-McNamara, president and CEO of the Chamber of Commerce Hawaii, and Sanders, area managing director for Marriott Hotels and Resorts Waikiki, were selected by Gov. David Ige and confirmed by the State Legislature. Their terms run through June 2020. 

“HTA is constantly striving to strengthen the state’s tourism industry,” said George D. Szigeti, HTA president and CEO. “The knowledge and insight that Sherry and Kelly bring to our board will help tremendously in guiding us on strategies to maintain Hawaii’s competitive advantage.” 

Menor-McNamara has led the Chamber of Commerce Hawaii since 2013 and been a strong advocate for Hawaii’s business community since joining the organization in 2006.

A graduate of the University of Hawaii’s William S. Richardson School of Law, she has built a diverse professional background in sports, entertainment, business, government affairs and law. 

A hotel industry veteran, Sanders has held senior leadership positions for the Starwood and Marriott brands since 2006. He is recognized for his expertise at strategic planning, organizational development, team building, and associate relations.

Sanders donates his time to support several nonprofit organizations, including the Boy Scouts of America, Diamond Head Theatre, American Heart Association and Filipino Community Center.  
2016 Hawaii Tourism Conference Honored with a 
Hawaii Green Business Award
HTA made environmental sustainability a featured track of its 2016 Hawaii Tourism Conference, with several sessions devoted to the link between preserving Hawaii’s natural beauty while attracting visitors from around the world.

This commitment to showcasing sustainability – along with the conference’s efforts to reduce solid waste, prevent pollution and encourage energy and water efficiencies – earned HTA a 2017 Hawaii Green Business Award from Gov. David Ige on May 17.

A big mahalo goes out to the staff of the Hawaii Convention Center for supporting HTA’s initiative to host a green conference.
Altogether, this year’s Green Business Awards recognized 21 honorees statewide – eight events and 13 businesses – for their dedication to pursuing energy efficiency and sustainable business practices while advancing the State's energy goals. 

Congratulations to the recipients of the 2017 Hawaii Green Business Awards!

Events:
  • HTA 2016 Hawaii Tourism Conference
  • IUCN 2016 World Conservation Congress
  • Germany-Hawaii Clean Energy Symposium 2016
  • Kona Brewers Festival 2017
  • Sony Open in Hawaii 2017
  • TEDx Honolulu 2016
  • University of Hawaii Sustainability in Higher Education Summit
  • VERGE Hawaii 2016
Businesses:
  • Ala Moana Hotel
  • Aqua Pacific Monarch
  • The Equus
  • Grand Hyatt Kauai Resort and Spa
  • Hyatt Regency Waikiki Beach Resort and Spa
  • The Kahala Hotel and Resort
  • The Modern Honolulu
  • Ohana Waikiki Malia by Outrigger
  • Artizen by MW
  • Bills Sydney
  • HDR, Inc.
  • Honeywell Smart Energy
  • Ibis Networks
Hawaii Tourism Authority Backs LEI Program
ClimbHI is a local non-profit which seeks to inspire students to finish high school and proceed to post-secondary education or employment by educating them about future career paths and the process necessary to achieve those goals.

The organization's signature program is the LEI (Leadership, Exploration, and Inspiration) Program, which is sponsored by Hawaii Tourism Authority (HTA). The program's objective is for youth to hear directly from the hospitality industry about possible career paths, and is also an opportunity for the tourism industry to recruit local employees and encourage them to aspire to management positions.  
This year marked the 6th year of the LEI Program, and it remains the largest workforce development program in Hawaii. The day-long programs on Kauai, Maui, and Oahu, along with the overnight program for Hawaii Island featured speeches from government and industry leaders, tours of participating hotels, and a cultural training program. The youth participants learned about careers in the hospitality industry, as well as college/university opportunities at the career fair at the end of the day.  
LEI Program 2017 took place on four different islands (Kauai on April 4, Maui on April 8,  Oahu on April 18, and the island of Hawaii on April 19-20) with 800 high school students from 38 different high schools and 130 college students from across the state participating. The event relies on the support from the industry - 29 hotels opened their doors for site inspections and more than 100 businesses participated in the career fairs.  
May/June Events
Flight Centre Global Gathering 
VIP Registrations in Australia 
Hawaii Tourism Oceania (HTO), in conjunction with the Island Chapters, will be hosting a slate of familiarization (FAM) trips, following Flight Centre Travel Group’s Global Gathering, to encourage attending agents to travel beyond Waikiki. 

Agents that qualify for the Flight Centre Global Gathering, happening in July on Oahu, are being offered the opportunity to register for the three-day FAM trips to Oahu, Kauai, Maui or the island of Hawaii. A total of 60 agents will be traveling, with 15 agents on each FAM trip.
Flight Centre promoted the FAM trips across its Global Gathering blog and website, and added them to daily hotline information sent to its stores.

The FAM trips were also promoted by Flight Centre Travel Group brand and area leaders across Australia.
Australia's Weekend Today in Hawaii

On April 29 and 30, Australian breakfast television program Weekend Today traveled to Hawaii to present a weather report live from the North Shore of Oahu, including two pre-recorded segments filmed on Kauai.

The PR initiative was both a successful tool for brand awareness and a popular brand endorsement of the Hawaiian Islands by a well-respected Australian media personality. It also coincided with the beginning of May and the HTO campaign “The Month of Lei.”
Oahu’s North Shore and Kauai were strategically chosen for Weekend Today ’s two-day broadcast. The short time frame allowed for filming the episode meant that the broadcast’s itinerary had to be extremely organized, with permitting secured for multiple locations on both islands.

The broadcast was seen by more than 250,000 viewers across Australia, and had a promotional value of roughly $300,000 AUD.
Flight Centre Blog Article Launch for HTO
HTO is assisting Flight Centre Travel Group with content for its Flight Centre Global Gathering blog. Blog content will be utilized to inspire agents qualifying for the Flight Centre Global Gathering and promote Hawaii in the lead up to the July event on Oahu.
Photo Above: Duke Kahanamoku, Hawaii's Greatest Olympian, Father of International Surfing and Ambassador of Aloha.
In March there were 12 blog posts, 7 were directly related to Hawaii.
Titles for Hawaii content include: “Poke: the World’s Newest Fast Food,” “How Much do You Know About Hawaii,” “Go Further than Waikiki,” “How to Create the Perfect Mai Tai,” “ Ride the Wave,” “Welcome to Duke’s,” and “3 Things You’ll Love About Waikiki.” The most popular articles so far are “How Much Do You Know About Hawaii” and ‘”Self Famil Discount Offer.” 
Sunrise Australia in Hawaii
On April 3, Australian breakfast television program Sunrise broadcasted from three simultaneous locations in Hawaii: Waikiki Beach and Kualoa Ranch on Oahu, and Kona on the island of Hawaii. The PR initiative proved a great tool for brand awareness, additionally working in conjunction with air and land promotional packages.
The Hawaii shoot marked the first time Sunrise had broadcast from multiple locations simultaneously, thus organization of the segment needed to be thorough and extensive for the program to be successful. Three team members from HTO worked around the clock to organize the activities, permitting and setup for each location.
The promotional value of the broadcast was more than $7 million AUD. The broadcast was seen by more than 317,000 viewers across Australia.
Australia's Virtuoso Held Annual Forum in Hawaii
On April 29 and 30, Virtuoso Asia-Pacific held its annual Virtuoso Forum in Hawaii, attended by 55 representatives of its member agencies. HTO’s objectives for the two-day summit included successfully showcasing Hawaii on a series of pre- and post-event familiarization (FAM) trips to Kauai, Maui and the island of Hawaii, and networking with agents at summit events.
The summit’s program included a two-day workshop, a gala event and a cocktail party. HTO had a five-minute speaking opportunity at the summit’s welcome forum, a presence at the gala dinner, and co-sponsored drinks at the farewell cocktail party.
HTO’s FAM trips offered attendees opportunities to experience Hawaii beyond the summit’s Waikiki location via two-night/two-day pre- or post- summit FAM trips to a neighbor island of their choice. 

Itineraries for the 25 agents participating in the FAM trips were designed by HTO in consultation with the Island Chapters to add valuable new layers of experience to the agents’ Hawaii knowledge. HTO partners, including the Island Chapters, provided financial contributions in order to participate and/or in-kind support to assist HTO in funding the FAM trips.
10 Million TV Impressions Generated for
Hawaii Tourism Canada Promotion
In April, Hawaii Tourism Canada (HTCAN) launched an exciting new national TV contest promotion featuring 30- and 15-second ads running across Canada on the National Geographic and National Geographic Wild TV networks.
Flight Centre Canada generously provided flights and The Modern Honolulu hotel seven nights of accommodations for the contest’s lucky winner. More than 10 million impressions were generated through the promotion, which was also supported with web activity and social media.
Big Travel Agent Events in Canada 
HTCAN was kept busy in April and early May working with WestJet Vacations Trade Expos, five large travel trade events held in major markets across Canada.
The key partner events helped HTCAN successfully interact with more than 1,500 Canadian travel agents. A number of top-notch accommodations partners were also able to join in the fun.
Virtual Reality Goggles in Japan
As part of its VEBOSS millennial initiative, Hawaii Tourism Japan (HTJ) announced the creation of its own original virtual-reality goggles featuring a unique Hawaii-themed design.
In conjunction with virtual-reality videos being produced by HTJ and HTA, the goggles will be used as a promotional tool to broaden reach to potential travelers and raise awareness of Hawaii. 
Specific uses for the goggles include special giveaway prizes through multiple Japanese publications, and utilization as a VR experiential tool at HTJ’s satellite offices and various HTJ-sponsored events.  
Gochipon Promotion in Japan
From April 13-27, HTJ collaborated with smartphone app Gochipon in a promotion showcasing points of interest on Oahu.

The Gochipon app, with more than 2.25 million registered users, offers its players opportunities to learn about and travel virtually to specified regions.
The unique campaign gained substantial traction, with 7,609 Gohoubi Hawaii plans posted on Gochipon and 12,121 users visiting the Gohoubi Hawaii campaign site.
Neighbor Island Promotions by HTJ
In an effort to increase neighbor island visitor distribution, HTJ recently conducted multiple activities for both consumers and the travel trade.

On April 20, HTJ held a cultural seminar exclusive to its Aloha Program, with 116 members joining in on an information session about Hawaii led by “Uncle” Earl Regidor, a Hawaiian cultural practitioner from the island of Hawaii.
A gathering for 16 media representatives, an interview, and sales calls to wholesalers and industry partners targeting the luxury market were held with the Four Seasons Resort Hualalai. In the months ahead, HTJ will continue to explore ideas aimed at promoting the neighbor islands, including press tours targeting younger travelers and in-market informational seminars.
Hawaii Tourism China’s 2017 Aloha Education Mission Hawaii
In an effort to promote Hawaii’s edu-tourism resources to students from China, Hawaii Tourism China (HTC) and the Hawaii State Department of Business, Economic Development and Tourism (DBEDT) jointly organized the 2017 Aloha Education Mission. From April 1-9, the mission hosted a group of 17 school principals and teachers from multiple cities in China on visits to 14 educational institutions in Hawaii. 
HTC led the education professionals from China on inspection tours of selected schools and universities on the island of Hawaii and Oahu, including the University of Hawaii (UH) system, Punahou School and others. Staff at each of the schools the delegation visited were excited to greet their colleagues from China. The group was also received by Hawaii First Lady Dawn Ige at the University of Hawaii at Manoa’s Study Hawaii Fair.
The familiarization trip was organized to help participants understand Hawaii opportunities for students from China and increase annual edu-tourism visitations. As a result of the trip, there are three student groups currently being organized to conduct study tours with several Hawaii schools this summer. The delegation of educational professionals from China will also select a team of student debaters to represent their country at Global Tourism Summit debate competitions in September.
HTC and Spring Tour to Jointly Promote Hawaii 
at Shanghai World Travel Fair 2017 
HTC collaborated with China travel service Spring Tour to launch its promotion for Happy Healthy Hawaii at the Shanghai World Travel Fair 2017 on April 23. Spring Tour hosted one of the largest booths at the fair’s exhibition hall, attracting more than 60,000 visitors and obtaining transaction revenue of more than $10 million RMB during the show.
HTC introduced Hawaii-focused tourism resources to fair attendees while Spring Tour promoted three travel packages, including the mono-Hawaii 8D6N, mainland + Hawaii 14D, Hawaii twin-island 7D6N.

HTC has established a good relationship with Spring Tour, one of the largest offline travel retailers in East China. Previously, Spring Tour offered HTC an advertisement position in its offline store to promote Hawaii as a destination and Hawaii products. Spring Tour also launched two high-end group products targeted to the National Holiday market in October.
HTC Partners with U.S. Embassy for Social Media Initiative
HTC recently joined with the U.S. Embassy and Consulates in China’s social media initiative “American Foodie Tour” (#行美国 品美食#) to promote Hawaii tours and cuisine. 
As part of the initiative, HTC posted information on the tour’s social media channel inviting followers and fans of Hawaii cuisine to share their favorite food and why they love it. The online initiative was warmly received, attracting more than 40,000 circulations in one week.
HTC also attended the "American Foodie Tour" event on April 13 in Beijing, along with 100 invitees representing the travel trade, media and public. Hawaii cocktails and hula dancers at the event made the Hawaiian Islands one of the most impressive of the nine U.S. destinations spotlighted.
Beijing-based U.S. Charge d’Affaires David Rank conducted a drawing for an ukulele prize and awarded the instrument to its lucky winner. HTC met with 40 trade partners at the event – including new partners Yingke Travel Inc., Walkite International Travel and 8 Continents Travel – and also added a wedding group to its roster of new businesses for Hawai'i.  
Hawaii Tourism Korea Partners with YG Entertainment 
for K-pop promotion

As part of a K-pop promotion with YG Entertainment, Hawaii Tourism Korea (HTK) invited South Korean boy band Sechskies to Oahu in February to film activities for a DVD and conduct a photo shoot. More than 50,000 copies of products resulting from the Hawaii shoot have been produced for sale as limited edition items. HTK has also collaborated with YG Entertainment on a Sechskies photo exhibition set for May.
The exhibition will include a Hawaii-themed booth showcasing photos shot by band members in Hawaii. The HTK logo, website URL and multiple destination photos will be included in Sechskies’ official brochure and on the art wall of the photo exhibition. HTK will also launch a K-pop promotion social media event offering exhibition tickets as prizes. 
#AlohaEverywhere with NAVER V App & BTS Korea
HTK recently collaborated with Naver and Camp Entertainment to produce a new music and entertainment video for BTS, one of the most sought-after boy bands in South Korea. 
HTK invited BTS to the Islands to shoot a series of video clips for Naver's V App channel and the online video clip series, <Naver V + Bon Boyage>. Naver V’s subscriber count is about 4 million. 
The overall theme of the video focused on the band’s day-to-day routine and travels as it explored Hawaii over 8-10 days, embarking on a variety of missions and adventure activities.  
Record-High Viewership for 
Episode Two of Taiwanese iWalker Moving Kitchen series
iWalker Moving Kitchen, a major Taiwanese television series Hawaii Tourism Taiwan (HTT) has worked with since January, aired its second Hawaii-filmed episode on April 11 in Taiwan.
This episode was seen by 8.67 million viewers, a record-high audience number for the series. The second episode, themed “The Great Outdoors,” featured stakeholders including the Four Seasons Resort Oahu at Ko Olina, Kualoa Ranch and Olakai sea asparagus farm.

The third episode filmed in Hawaii, set to air on May 2, is already being shared on HTT’s social media page and iWalker Moving Kitchen’s YouTube page. At press time, the episode had already received 103,000 views without the benefit of additional promotions.
Star Travel’s ‘Tourism Loves the Earth’ Event
HTT has always been interested in topics related to caring for the environment and living sustainably. It is also now one of several travel trade partners endorsing Star Travel’s new project, “Tourism Loves the Earth,” which was introduced at a press conference on April 14.
The project references seven major points, all of which involve being environmentally conscious, especially when traveling. These include asking travelers to refrain from damaging attractions, dumping trash, changing bed sheets nightly and wasting food.
Endorsing a project with a positive environmental mission like “Tourism Loves Earth” was an easy decision for HTT, and a great way to strengthen its ties with trade partner Star Travel. 
Nurturing Future Talent Program in Southeast Asia
Hawaii Tourism Southeast Asia (HTSEA) recently activated its “Nurturing Future Talent Program” targeting Malaysia university- and college-age students and, in particular, students majoring in hospitality and tourism management programs.
 
Applicants, who were expected to present ideas and proposals promoting destination tourism, were also required to develop an integrated, creative PR and marketing plan on a given budget promoting Hawaii as a tourism destination and boosting visitor arrivals. Campaigns were evaluated on their creativity, originality and feasibility, as well as strategies applied.
Andrew Yeong, creator of the winning campaign, was awarded a one-week internship with Kualoa Ranch, with accommodations at Hilton Garden Inn Waikiki and round-trip airfare from Kuala Lumpur to Honolulu. From April 7-13, Yeong worked with the Kualoa Ranch operations team, assisting with and participating in the ranch’s many activities.
The “Nurturing Future Talent Program” initiative drew 68 entries from 12 universities, and feedback from more than 80 students on a concurrent survey – conducted from February 27-March 15 – tracking the traveling habits of young travelers.

The program was also aimed at promoting and highlighting Hawaii as a holiday destination for young travelers.
Hawaii Tourism United States Revamped the Knowledge Bank
Hawaii Tourism United States (HTUSA) has revamped the HTA Knowledge Bank library of Hawaii images and videos, like the ones below. 

The archive now resides on a new platform and contains new digital assets to assist in the marketing and promotion of the Hawaiian Islands as a leisure and business destination.
Luxury FAM Trip with U.K. Tour Operators
In early May, Hawaii Tourism Europe (THE) hosted a luxury familiarization trip for eight U.K. tour operators.

Participating representatives from Charter Travel, Western and Oriental, Elegant Resorts, Bon Voyage, Scott Dunn, Hayes and Jarvis, Flight Centre and Netflights enjoyed experiences on the islands of O‘ahu and Maui, and visited a number of hotel properties, including the Four Seasons Resort Oahu at Ko Olina, The Kahala Hotel and Resort, Halekulani, Westin Nanea Ocean Villas, Fairmont Kea Lani and the Four Seasons Resort Maui at Wailea.

The tour operators also participated in a range of activities that included lauhala (pandanus leaf) weaving, a tour of Kualoa Ranch’s private nature reserve, Blue Hawaiian Helicopters’ Hana and Haleakala Tour, a visit to Alii Kula Lavender farm, and a Haleakala sunrise tour.
HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō [ā] or macron (e.g., in place names of Hawai'i such as Lāna'i). However, HTA respects the individual use of these markings for names of organizations and businesses. Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.