August 2018
Your monthly news & updates
Kern County Medical Society is getting a new look!
On July 16th the California Medical Association launched its new website www.CMAdocs.org along with its new brand. KCMS has joined this re-branding and will be revamping www.kms.org soon. See our new logo above.
Welcome to the Next Generation of CMA
Since 1856, the California Medical Association (CMA) has supported physicians and the practice of medicine to keep the Golden State healthy and thriving. CMA’s success is rooted in our ability to effectively connect, communicate and engage with members. Because together, we are stronger.
“Diverse organizations like CMA need a bold brand and modern website to reinforce our mission through impactful design, messaging and imagery,” said CMA Vice President of Strategic Communications Laura Braden Quigley. “Our website was last updated in 2011, and our brand family had been untouched since the early 1990s. Given that CMA’s family includes 37 county medical societies, a political action committee, a foundation and other partners, it is critically important to demonstrate a cohesive and consistent brand across all communications channels, affiliates and platforms.”
CMA’s website functionality, design and content strategy was reimagined with a focus on membership recruitment and engagement. Enhanced features of the new website include:

1. One Login: We’ve simplified the login process so you don’t have to keep track of multiple usernames and passwords. The joint CMA/county login means that your county medical society login now grants access to your CMA account.

2. My CMA : From public health to Medi-Cal, choose your preferences for custom content and personalized alerts.

3. Mobile Responsive Design: CMA's new site is optimized for mobile devices, so you can stay engaged from your phone or tablet.

4. Search: The new and improved search function returns more relevant results, making it easier for you to find what you need.

5. Grassroots Action Center : The Grassroots Action Center is the new hub for all of CMA’s advocacy efforts. Make your voice heard, join the Physician Advocate program, receive training from CMA experts and more!

6. Policymaking : Submit and comment on resolutions through CMA’s year-round policymaking process.

7. Discussion Forums : With improved features, we’ve made it much easier and faster to connect with physician colleagues.

8. Legislative Hot List: Receive real-time updates on health care legislation impacting your patients and medical practice.

9. Newsroom: In addition to press releases and breaking news, CMA now has media training and other resources available, just for members. You can also join our Social Media Ambassador program or become a Media Surrogate!

10. Join CMA: We have streamlined the application process so it is fully integrated with our membership database. Join or renew today and immediately get full access to your “My CMA” dashboard and valuable member benefits.

“CMA’s brand and website serve as powerful recruitment and engagement tools to keep California’s physicians at the forefront of an ever-changing health care landscape,” said CMA President Theodore M. Mazer, M.D. “It also sends a bold message to physicians that we continue to be ready to embrace tomorrow’s challenges and opportunities. Much has changed since 1856, but CMA’s mission remains constant: to promote the science and art of medicine, protect public health, and better the medical profession.”

Sidebar: How to Login to CMA’s New Website

CMA and the county websites now share a single sign-on. If you're a CMA member, that means you can login with your county website username and password. In most cases, your username will be your email address or your medical license number. If you do not know your county login credentials, simply use the username and/or password retrieval. If you have any problems accessing your account, please contact the CMA Member Resource Center at (800) 786-4262 or [email protected] . PLEASE NOTE: Changing your password on the CMA website changes your password on the county website, and vice versa.

Sidebar: Change your Bookmarks: CMAdocs.org

In addition to the new website, CMA is also moving to a new URL that is easier to remember and more representative of who we are: CMAdocs.org . We have also moved to @CMAdocs on Facebook, Twitter, YouTube, Instagram and LinkedIn.

CMA’s emails have been updated to [email protected], and the staff directory remains the same: the first letter of the first name and last name (e.g.: [email protected]).
For additional information and resources:
* Customize Your Website Content: cmadocs.org/my-cma
* Website How-to Webinar and Usage Guide: cmadocs.org/cma-next-generation
Contact the CMA Communications Team: [email protected] .

LEADING HEALTH ORGANIZATIONS ANNOUNCE FILING OF STATEWIDE SODA TAX MEASURE FOR 2020
 
SACRAMENTO, CA – Today, a ballot measure to protect public health through a state soda tax was filed for the 2020 ballot by two of California’s leading health care provider organizations – the California Medical Association (CMA), representing 43,000 California physicians, and the California Dental Association (CDA), representing 27,000 California dentists.
 
This announcement comes four days after the multibillion-dollar soda industry held the state of California hostage with a dangerous ballot threat that jeopardized the fiscal outlook of local governments, forcing the state to pre-empt local authority and pass an unprecedented 12-year moratorium on any local soda tax.
 
This 2020 ballot initiative would implement a statewide tax on sugar-sweetened drinks, providing at least $1.7 billion in revenue for critical health programs and constitutionally preserving the ability of California’s local communities to make their own decisions regarding future soda taxes.  
 
Dustin Corcoran, CMA chief executive officer, and Carrie Gordon, CDA chief strategy officer, issued the following statement:     
 
“In the face of growing public support for local health taxes on sugar-sweetened beverages, the billion-dollar global soda industry last week put corporate profits ahead of public health and forced an ultimatum upon the leadership of California’s state government.
 
“Big Soda may have won a cynical short-term victory but, for the sake of our children’s health, we cannot and will not allow them to undermine California’s long-term commitment to health care and disease prevention.        
 
“There is overwhelming evidence of the link between obesity, diabetes, tooth decay, and heart disease and the consumption of sugary-sweetened beverages such as soft drinks, energy drinks, sweet teas and sports drinks.
 
“Around the world and in local communities, reasonable soda taxes have been proven effective in dramatically reducing consumption of sugary drinks and improving the public health, especially among children.
 
“California’s health care provider community is united behind ensuring that California voters have the opportunity to protect our children’s well-being – not the profit margins of soda conglomerates.”
 
 
The  California Dental Association  is the non-profit organization representing organized dentistry in California. Founded in 1870, CDA is committed to the success of our members in service to their patients and the public. CDA also contributes to the oral health of Californians through various comprehensive programs and advocacy. CDA’s membership consists of more than 27,000 dentists, making it the largest constituent of the American Dental Association. For more information, visit  cda.org .
 
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Meet a Fellow KCMS Member
by Chang Na, MD
Dr. Raymond Tsai is a relative newcomer to Kern County. He currently serves as the Associate Director of Clinical Innovation at The Wonderful Company in Lost Hills, CA.

After growing up in Northridge, CA, he initially studied as an opera singer in college. He went on to study medicine at the Stanford Medical School before training as a resident in Family Medicine at UCLA. He was attracted to Family Medicine because he wanted to improve the health of communities. He wanted to work in primary care to prevent chronic disease through lifestyle. During his residency training, he heard about the work The Wonderful Company was doing to improve the health of its employees, families and communities by transforming the paradigm of health and wellness. He moved to Central Valley to work on his current project that focused on how a healthcare system could focus on prevention and wellness through innovative primary care for improved population and community health outcomes.

When he is away from his office, you can find him practicing what he preaches; an active and healthy lifestyle. He likes to bike, work out and travel to weekend destinations.

Happy Birthday
Neal Ammar, MD
Bradford Anderson, MD
John Buxton, MD
Joel Cohen, MD
Patrick Daley, MD
Russell Enoch, DO
Nosheen Hasan, MD
J Michael Hewitt, MD
Tetsuo Ishimori, MD
Kamalnath Iyer, MD
James Johnson, MD
Daniel Krauchuk, DO
Poornima Kunani, MD
Frederic Lane, MD
Peter Nalos, MD
Mark Nystrom, MD
Jonathan Sales, MD
Sadegh Salmassi, MD
Randolph Senining, MD
Shawn Shambaugh, MD
Sanjiv Sharma, MD
Kyaw Tun, MD
Kern County Medical Society | 661-325-9025 | 661-328-9372 | www.kms.org