May 2018
The Evolving Public Relations Professional
Wednesday, May 9, 2018
11:30 AM to 1:00 PM 

Luigi’s Italian Restaurant
(245 W Main Ave., Spokane, WA 99201)

Cost: $35/member $45/non-member with lunch included
 The professional word of communications is changing. Media is no longer the only publisher. The roles of brands and influencers are growing. The lines between marketing, advertising and public relations are also blurring. It’s up to the communications professional to keep on top of it all to guide his or her organization to think strategically in order to achieve business success. 

Join us on Wednesday, May 9, for a discussion with Edelman Portland’s Vice President for Technology, Mark Mohammadpour, on the evolving role of the PR professional. 

We will discuss: 
  • Status of the current landscape and where trends are going
  • Steps to adjusting teams to work smarter across communications specialties
  • Practical tips to boost success across the marketing mix.
  • How to best apply your background as a strategic communicator
President's Message
Woman with short brown hair and an orange in shirt and in a blazer smiling
Jennifer Ferrero, APR
President
Greater Spokane
Chapter PRSA
Booked up? Squeeze in a little face-time with PRSA Spokane 

How booked is your schedule? In recent outreach to many members of the Spokane Chapter of PRSA, it seems that everyone is overloaded. Meetings and conferences and marketing and public relations tactics have us grasping for more time. 
 
These elements, it seems, have changed the way that we do business - and the way that we participate in industry organizations. As a board we are learning that some members prefer to earn online certifications, go through hands-on exercises, or get the most bang-for-their-buck at Society meetings by meeting top broadcasters. 
 
With everyone spread thin, it is becoming more difficult to hold well-attended educational sessions. Plus, with the amazing and wonderful advent of webinars, we can snack on a sandwich at lunch as learn more about "Crafting the Perfect Pitch," or "Incorporating Digital Strategies for PR Success," for free through our PRSA membership. 
 
This innovation is great, but still, aren't our in-person interactions still important? The chance to meet in person and make connections is fundamental to the industry. Please join me in continuing the tradition of clearing a place in your calendar for local PRSA events, while also embracing our time-saving online technologies. 
Webinars - FREE with PRSA Membership
Did you know that your PRSA membership let's you enjoy several webinars for FREE? Take advantage of this great member benefit with these upcoming courses:

May 15 - Digital First

National PRSA On-Demand Webinars available to members 24/7. At-a-glance sample of events on www.prsa.org
Summer Social
Spokane Ale Trail Networking
Join your Greater Spokane Chapter of PRSA for a fun, casual, networking event. We’ll visit three beer tasting rooms in downtown Spokane on Saturday, June 16.

We're starting at Young Buck Brewing (154 S Madison St., Spokane) at 3:00 pm.

No need to RSVP, or pay for a ticket. Buy your own drinks at each location; provide your own transportation. We’ll see you on the Ale Trail!
PRSA National Conference - Austin, TX
At the PRSA International Conference in Austin, Texas, enhance your personal and professional network while engaging with some of the world’s most influential companies and organizations. Connect with thousands of colleagues and over 150 industry experts from all career levels, sectors, work environments and industries for three days of practical insight and networking.