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Greetings! | 
The media has recently shined light on a subject important to homeowners: fluorescent light bulbs contain elemental mercury, a toxic metal. But what does that mean for you, your family, and your clients? Mark Pierce and Joseph Laquatra offer enlightenment on the the possible risks in this month's article, Accidentally Breaking a CFL - Is It Mayhem?
Read the blurbs below for additional November/December issue content, and visit HomeEnergy.org for the latest blogs, Twitter updates, and more. |
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Using Web and Social Media in Your Business by Peter Troast
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 According to a recent BIA/Kelsey report, 97% of consumers now look for local businesses online, using search engines like Google and Yahoo!, and consulting with their peers on social media platforms, including Facebook and Twitter to find the services they're looking for. What this means for your home performance business is that the yellow pages no longer cut it (if they ever did). This is not a bad thing. You just need to learn the basics of the free tools that are now at your disposal to draw leads and increase your business.
Keep reading. |
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SPONSOR |
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Historic Windows by Larry Kinney
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 Windows are widely viewed as being essential to retaining the integrity of historic structures, and most historic structures have single-glazed, wood-frame windows. Yet in most climates, these windows waste energy and let in cold air. Modern windows that can improve energy performance fourfold while keeping the occupants comfortable are now widely available. However, unlike enhanced attic insulation or condensing furnaces, replacement windows are visible - sometimes very visible.
So the question is, Should historic windows be restored or replaced?
Read the answer here.
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Happy Birthday, Home Energy Pros!
Home Energy Pros, the digital community for home performance professionals, turned 1 year old at the beginning of this month. "Folks have joined from every state in the U.S., and 25 other countries. We receive about 400 visits to the site every day, with over 125,000 visits (69,000 unique visitors) and 425,000 page views in the past year," said Evan Mills in his blog post.
Learn more about Home Energy Pros and become a member here.
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Industry Intel
- Efficiency First recently appointed Jay Murdoch as Executive Director. Jay has been an active as a member of Efficiency First since the organization's inception in 2009. He will be based in Washington, DC metro area office.
- BPI launches Green Jobs Connection, an initiative to connect the very best talent in the weatherization and home performance workforce.
- Lawrence Berkeley National Laboratory is seeking participants for a study of air quality in California homes.
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Spotlights From Our Calendar
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December 6-7
ACI's 2011 Colorado Energy Star Summit
Denver, CO
Learn how to build your business and increase profits through the whole-house approach to improving energy efficiency and home comfort. Early bird rates expire November 8th. Register here.
January 31-February 2, 2012
Better Buildings: Better Business Conference
Schaumburg, IL
There's never been a better time to learn about the latest developments in high performance residential buildings. Choose from more than 70 sessions on residential construction and remodeling. You'll find everything you need to know to bring new energy to your business. Register here.
View a full calendar of industry events at HomeEnergy.org.
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