ATLANTA-InterContinental Hotels Group has launched an upscale, international hotel brand designed specifically for the Chinese traveler: Hualuxe Hotels and Resorts.

According to IHG, the brand was developed in response to three growth opportunities: consumer demand for an upscale international hotel brand that demonstrates pride in Chinese customs and reflects local tradition; the increase in domestic travel and hotel supply in China; and the projected increase in outbound international travel from China.

IHG has more than 160 hotels across 60 cities in China and expects this brand to be in more than 100 cities in the country in the next 15-20 years. IHG has signed more than 20 letters of intent that are now being converted into contracts and expects the first hotel to be open in late 2013 or early 2014.

Hualuxe will offer guests an experience based on four priorities: Tradition, such as a refined welcome experience and signature food... Full Story

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