How Can You Get Referred to Your Very Best Clients?
Lots of people would tell you that the answer is exceed your client's expectations and ask for referrals. Those are good ideas but they will not get you referred to your very best clients on a consistent basis. The referrals that come from that methodology are sporadic and random.
I know, I spent thirty years doing it that way.
Then one night, a sudden thought literally woke me up, "What if I just focused on referring them?" I decided to put this idea to the test by conducting an experiment. On the next ten appointments, I spent two minutes telling the person I was with about what I do for a living. The rest of the hour I interviewed them about their Big Three- their very best types of clients, referrers and opportunities. My intention was to introduce them to the people and opportunities that could help them live their best life going forward.
And in all ten interviews, I was referred to my very best types of clients, sometimes several, and all without asking to be referred. I will teach you how to do this. In the meantime, who are your best types of clients, referrers, and opportunities?
Knowing the answer to this question is the first step.
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