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FREE WEBINAR - Sponsored by Verizon Wireless 

Effective Goal Planning for Sales Professionals: How to Design Your Future with Winning Goals 

 

 Register Now 

 

Jeb Blount, bestselling author of People Buy You and Power Principles, has helped thousands of sales professionals change their future in his live Goal Setting seminars. Now, for the first time ever, he presents these ideas in an informative, fast moving webinar in which you will learn:

* The fundamentals of goal planning and development
* Step by step instructions for setting winning goals
* How to set goals that you will be motivated to achieve
* How to link personal goals to sales goals
* Why you need to understand the  Law of Congruency
* How to avoid the #1 mistake salespeople make when setting goals

All registrants will receive a free copy of Jeb's popular 2012 Goal Planning Guide. Don't miss this life-changing opportunity to learn how set winning goals and design your future.  

 

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A Sales Gravy Pick of the Week
How to Get Prospects to Read Your Email
  
By Kendra Lee
 

 

 Email prospecting is hot.  But just as easily, prospects can delete your email - and never read a word. 

 

Within three seconds of noticing it, they make a decision to read or delete. I call this the Glimpse Factor. You need to be able to break past it before they'll ever read the great content you've toiled over.

 

Here's how the Glimpse Factor works.  When prospects first glimpse your email they have three questions top of mind;

  • Do I have time for whatever it is now?
  • Can I delete it and do nothing at all?
  • Do I need to hold on to it to do something later?

Because they're busy people, they're secretly hoping that they can delete it with no further action. But your objective is to craft emails that make contacts feel like they have to read and respond immediately. Before you can accomplish that, you have to break past the Glimpse Factor.

 

To make their delete decision, the first place your prospects look is at the email address. They're checking to see who the email is from,  If they don't recognize your name and note an email extension from a generic provider such as gmail or yahoo, odds are they'll hit delete.

 

Approach prospects using your company email address. While they may not know your company, it reinforces your credibility and they'll jump to read the subject line.

 

In the split-second that they read the subject line they'll ask and answer, "Is this for me personally? Is it junk that I can ignore?"

They're looking for any excuse to quickly hit delete.

Use subject lines that require prospects to read your email.

  • Can we talk Tuesday at 10:30AM
  • A quick question
  • A thought about IT spending

If your subject line doesn't feel relevant to your contact, it's gone.

 

Next they hop to the opening salutation looking to see if it begins with their name. Including your prospect's name alerts them that the email was sent for them specifically. Without it, discard.

 

While you've made it into the body of the email, your contacts don't yet begin to read. Instead, their eyes drop to your signature at the bottom to check out your authenticity.

If they didn't recognize your email address or company, prospects want to find out who you are. They're scanning for marketing hype at the bottom.  It's okay to have links to your social networks and website, even a tag line about your company or a link to a free resource. But a blatant advertisement is their signal that this email isn't one they need to address.

 

Prospects' final test is to determine how difficult your email appears. They're assessing to see how much effort it'll take to address. Simply by glimpsing the format of your content, they'll make their decision!

 

To break through, keep emails brief. Use short paragraphs so they appear quick to address. You may be tempted to use bulleted lists to accomplish this, but resist. In prospecting emails bulleted text implies marketing content or action items, both of which have negative connotations to busy people who don't know you.

 

If you make it past all these check points, they'll finally begin to read the compelling message you've written just for them.

 

In just three seconds, your prospects make a choice: read or delete. Remember the Glimpse Factor as you compose your messages, and you'll see both your response rates and your new sales pick up steam in no time.

 

It feels much less threatening than cold calling. No one will hang up on you. You have time to think about exactly what to write. And, if prospects like your message, they'll respond.

 

 

Kendra Lee is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in the SMB market in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads they Need. Under Ms. Lee's direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue..   

 

 

 

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Book of the Week

 

 Recruiting High-Performance Sales Teams | eBook Instant Download 

 

Recruiting - Ken Thoreson 

Finally there is a definitive resource designed to help individual sales leaders and entire organizations attract, recruit and hire high-performing salespeople. In Sales Management Guru's Guide to Recruiting High-Performance Sales Teams you'll get detailed interview scorecards, interviewing questions, and sample job descriptions.  Plus a bonus section dedicated to the new hire on-boarding process.   

 


More Gravy. . .

Are You Busy, Busy, Busy Doing The Wrong Things? 

by Tim Rohrer

  

The best account managers are busy.  Average account managers are busy and below average account managers are busy.  Everybody is busy, busy, busy.

If everybody is busy, why isn't everybody as productive as the best account managers?  Unfortunately, it's obvious that the busy account managers who aren't productive are busy doing the wrong things.  Since you don't want to be one of those people, let's review the right things to be busy doing:

1) The actions that get one closer to making a sale
2) The actions that ensure the success of a sale already made

Uh, that's pretty much it.  Let's examine Category #1 in a little more detail.  

 

 
 

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