How did we ever get along before personal computers?
Hard to imagine, but apparently we managed just fine.
I think we're better off now. Although sometimes I think
we let the technology overwhelm us.
And that reminds me of a lesson I learned
from Steve Jobs.
30 years ago I began using an Apple II, then a MacIntosh.
I needed a better way to write letters
and keep track
of my band's business.
I quickly found that using the computer was easier and
my old typewriter and notebook & pencil.
Not just more productive, but more elegant and polished.
Know what I mean?
Using that sleek little technical marvel felt so good.
It was exciting! Thrilling! Magic!
Feeling the mouse moving. Hearing the keys clicking.
Watching letters, words, and numbers appear onscreen.
This was Steve Jobs' magic. He made using his amazing
appeal to our senses and delight us.
How it felt, looked, and sounded. What pleasures it
and how using it made us feel.
And he did it again and again -- with the Macintosh,
the iPod, the iPhone, and the iPad
He deliberately balanced technology with aesthetics --
what makes it beautiful, enjoyable, and satisfying.
Why am I talking about "aesthetics"?
Because when we focus on
the "beauty" of our party or
our guests delighted to be there.
It's more than just selecting the right flowers, decor,
food, and music,
they're certainly important.
It's also the artful ways we assemble them, so they
all come together as a masterpiece of satisfaction.
Steve Jobs' example reminds us to stay aware of
not only how well we plan, or how well our colleagues
perform, but also how our guests enjoy the festivities.
It's more than just making the right selections.
It's being careful that the celebration we create
feels exciting, delightful, and fun for everyone.
Just like we felt the very first time we used a Macintosh,
iPhone, or iPad...
So here's that Tip I promised you:
Choose your celebration's features, and
especially your wedding and party music
so your guests love its beauty & elegance.