...and I saw it in action again last week.
My wife and I drove to Thousand Oaks and LA
for an overdue visit to one of my sisters and
a few friends.
we attended a memorable
with Garrison Keillor.
Know him? Author, humorist and until recently,
A Prairie Home Companion.
If you ask me, for all his talents, he's best as
a marvelous story-teller,
spinning a yarn in the
finest tradition of Mark Twain and
The auditorium held hundreds. All were long-time
I'm sure, and knew pretty much what to expect:
2 hours of humorous, witty stories and jokes.
At last he walked out on the stage, which was
bare but for
a microphone and a stool.
Without saying a word, he began singing softly.
A continuous string
slow, old familiar songs
beginning with words like
"We were sailing along, on Moonlight Bay..."
"Wise men say, only fools rush in..."
"Anytime you're feeling lonely..."
"We shall overcome..."
"Oh beautiful for spacious skies..."
"My eyes have seen the glory..."
A few dozen of these good old favorite songs.
Hearing the first few words of each song, the
audience sang right along, song after song.
This unexpected sing-along lasted maybe 10 minutes.
I felt like he was making a personal connection,
and so did everyone else, apparently.
Sure enough, two hours later, as he thanked us
for attending, he said how nice
it was to stand
in a large dark room with
lyrics of his favorite songs.
Stunning! It was the personal touch in action.
Right from the start, he developed a soft, warm,
We were comfortably "with him".
And from that beginning, he entertained us with
witty stories and jokes, and we loved every minute.
Why am I talking about a personal touch?
you're dreaming about -- making each
of your guests delighted to be there.
For example, suppose you're planning
and you want a sensational
-- a catered feast,
timeless photographs, gorgeous flowers, and music
to create a memorable atmosphere for your guests.
You'll need to work
personally with your coordinator,
caterer, photographer, florist, musician, and the rest.
That's how to customize their services to create exactly
what you want
for your guests.
Selecting some faceless service "off the shelf" just won't do.
So here's that Tip I promised you:
When you select wedding and party professionals,
create a warm personal touch with each one.
That's the best secret for working effectively.
Now, about planning your music...
Ask me for lots of tips to help you select and
arrange the perfect music for your celebration.
Our testimonials praise my own personal touch --
that I'm inviting, helpful, and easy-to-work-with.
The helpful tips I post on Facebook and my blog,
-- and my personal videos -- reveal
It's the thoughtful ways I help people planning,
selecting music, and arranging musical details.
just about the band -- what you see and
-- but it's the personal touch that makes
us a part
your celebration, gives it a special
and helps it come to life.