Back in 2007, when we started staging homes for sale, we were constantly explaining what staging was. Fast forward a decade, and now
everyone knows. Thank you, HGTV! We are grateful to shows like
Fixer Upper and
Flip or Flop for promoting the importance of staging.
For all the education on
why to stage, however, there isn't much information available about
how. And like most things, it's a bit of art and a bit of science. At Chancellor Designs, we've been doing this long enough that we have a well-defined 4-step process to strike just the right balance between the two. And today, we're going to bring you behind the scenes so you can learn our process, too.
Step 1: Ask the Big Three
Before we start getting creative, we ask a few simple questions about the property:
- What at the assets that should be highlighted?
- Are there any possible objections to overcome?
- Do any of the rooms/spaces lack an identity?
We start here because the answers inform the entirety of our remaining process. If we get ahead of ourselves, we end up with a subpar end result.
Step 2: Create a Design Plan
A floor plan helps us see the room objectively so we can determine what furnishings are needed and how the furniture should be arranged. The key considerations here are the focal point (what is it and where?) and creating optimal traffic flow.
Step 3: More Questions
After the optimal floor plan is created, we ask a couple more questions:
- What is the architectural style?
- What are fixed elements we are working with:
- flooring, counter tops, fireplace surrounding, tile, etc,
- light fixtures
- paint colors
Step 4: Shop Our Inventory and Get Staging!
Many people want to start here at Step Four, but it's important to save the item selection and placement for last,
after answering the questions and creating the plan. When we're finally ready to start selecting pieces for a property, we always consider three things:
Style - Color -Scale
This is our 3-legged stool. Why? Because if any one of these elements is off, the design won't highlight the home. It's the reason we carry a large, diverse inventory. We can accommodate large homes, small condos, and anything in between.
Considering these three elements, we select the large furniture first. For instance, should we select the 80", gray, track-arm sofa, or the 96", beige, rolled-arm sofa? The process above allows us to arrive at the right choice every time.
After the large pieces are identified, we fill in with coordinating smaller items. Then we choose appropriate art, accessories, and linens.
And then one box truck and two movers later, the furnishings are installed, art is hung, and rooms are styled. With a mix of art and science (and a little magic thrown in), the staging is complete.
The final result is polished and stylish, adding perceived value to showcase a home that appeals to a broad range of buyers.
Have questions about how to stage your home? Call us any time.
We hope you'll stick around for next month's issue about fitting your existing furnishings into your new home, but if your inbox is full, the unsubscribe button is just down below.
Until next month,
Your Chancellor Designs Team