HSMAI Orange County Chapter
MOBILE MARKETING:

A no-spin workshop to "tell it the way it is TODAY"

Thursday January 27, 2011     11:30am -1:30pm
Conference Sponsors
  
 
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HELP A STUDENT
Give back to the industry by sponsoring a local college student!  If you or your company would like to sponsor any students for this event, please e-mail: Deedre Rieck at
ManagingDirector@hsmaioc.org 
 

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Learn to leverage this new emerging marketing tool to benefit your hotels & restaurants.

TOPICS INCLUDE:

  • Review tangible approaches that mobile presents to hospitality marketers, and drill down on the techniques that today's consumers and guests are starting to expect.
  • Focus on identifying the unique characteristics of the various mobile channels including SMS, mobile web/apps, and mobile advertising.
  • Learn opportunities and challenges surrounding mobile advertising and marketing, as well as dispel some of the mobile myths.

Who should attend? Director of Sales, Sales Managers, Directors of Marketing, Directors of Revenue Management, Hotel General Managers, Restaurant Managers.

 

SPEAKER:

Chuck Sacco
Sr. Vice President of Client Strategy, Movitas and President, Mobile Monday Mid-Atlantic.

Chuck is a technology entrepreneur, with a number of company and product launches under his belt. His most recent initiative was the sale of PhindMe Mobile, a mobile technology company which he co-founded and led as CEO, to Movitas. Movitas is a mobile technology company focused exclusively on the travel, tourism and hospitality markets.

PhindMe was Chuck's second startup, previously launching an enterprise technology consulting business that was sold to what is now Infor. Chuck's career includes a track record of launching products and growing businesses in the fields of enterprise software, business process management, and mobile technologies.

With an MBA in technology management from Drexel University and a Beta Gamma Sigma honoree, Chuck has authored articles and speeches on mobile marketing and business process management. Chuck is an adjunct professor at Drexel University's LeBow College of Business, is Chairman and President of Mobile Monday Mid-Atlantic, and sits on the Mobile Marketing Association's Commerce and Academic Outreach committees.


WHEN & WHERE?
 

 DATE:           Thursday January 27, 2011
 TIME:            11:30am - 1:30pm
 LOCATION:   Hotel Hanford
 ADDRESS:    3131 South Bristol Street
                      Costa Mesa, CA USA 92626
                      Complimentary Parking

                      Phone (714) 557-3000

 

EVENT PRICING


Member                 $35.00

Non-member         $45.00 (Early bird)

Non-member         $55.00 (After 01/15/11)

 

Student                 $25.00

*MUST SHOW STUDENT ID AT EVENT REGISTRATION

                              

If you wish to pay by check, your check must reach our offices prior to the event day, or you must bring it with you.  If we have not received your payment at event check in, we will require you to complete a credit card form to pay for your registration. Please make checks payable to HSMAIOC, and send to:

Dee Dee Rieck, Managing Director
HSMAIOC c/o AOCVCB
800 W. Katella Ave, Anaheim, CA 92802

 
HSMAI Orange County is dedicated to you, our members and local area hospitality professionals. Our goal continues to be providing relevant educational topics of interest to ensure you're better informed with the latest trends, industry news and information.

Take a moment to complete our survey of only six questions so we can better serve you in 2011. The Orange County Chapter is committed to improving the quality of events and information we bring you and value your time and continued support


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