Successful restaurateurs create consistent turnover as well as many customers that frequent their establishments on a regular basis.

This provides the basis for sustained revenue that allows a restaurant to succeed and grow. Many think that a restaurant that reaches this kind of success has had to put in years of hard experience, slowly building up a large customer base. However, that assumption is not always true. A number of inexpensive marketing tactics can generate a great deal of business for a food establishment very quickly.

These include:

1) Cultivate Word-of-Mouth Referrals

Happy customers are the best kind of advertisement. They're free, they talk and they refer new customers to a restaurant. So encouraging folk to talk about their good experiences is definitely a must for any successful restaurant.

2) Email Marketing

Email marketing is another free or nearly free marketing tool that allows you to communicate with a large section of your client base at once. Through email, you can effectively disseminate information about special restaurant events and seasonal menus to those who have taken the time to join your email listing. As your business grows, word of mouth will spread about your special offers through your mailing list, which may lead to a larger client base.

3) Social Media Tools

In most cases social media accounts are cost-free, allowing a restaurant to create an Internet presence quickly. However, they do take time and mental work as good social media destinations need to be regularly updated with new content to keep people reading and paying attention to a restaurant. 

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