| The Importance of Social Media for Restaurant Profitability
It is uncommon now for a business person not to have heard of the importance of using social media in marketing their company. Since your customers are using social media to see what people are saying about your restaurant / food service establishment, if you don't have a business development plan that includes social media marketing, then you are losing out!
What is Social Media?
In a nutshell, social media are those social networking sites where individuals congregate to connect with friends and family; sites like Facebook, Twitter, LinkedIn and the newest addition, Pinterest, to name just a few. With so many people with similar interests congregating in one place it is no wonder that the business world quickly caught on to the importance of having a presence on these websites in order to promote their businesses. Facebook alone has 900 million users worldwide. Twitter has 400 million users worldwide. Another social media avenue to consider is your own website with a blog. Having your own blog allows you to gain more advertising foothold in the social media world. Blogging is often free or has very little cost associated with it, although there is a real time commitment to blogging.
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