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April 2012
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Greetings!

Welcome to the latest issue of Ideal Software's Niche Notes, our newsletter that keeps you informed on all the latest restaurant industry news and more!

This month's issue features our new blog "5 Tips for Building Customer Loyalty". We hope you find it of interest and of value to you.



Regards,
Ian Said
Owner, Ideal Software
5 Tips for Building Customer Loyalty


Read the entire article here >>>

  

Owning and operating a restaurant in today's economy can be a challenging proposition, which is why it is so important to build customer loyalty.  In truth repeat customers make up the bulk of any restaurant's customer base and word-of-mouth advertising can do wonders for building up your clientele.  But how do you go about building customer loyalty in the restaurant industry?

 

While any one of the following five suggestions will help to increase your businesses, implementing all of them is highly recommended and definitely possible given a little time and planning.

 

Tip #1: Atmosphere is Everything

For dine-in customers the atmosphere of the establishment can rate right up there with the quality of service and nearly as high as the quality of your food.  But when you think of atmosphere, think more than the decorations and table linens think also of an atmosphere of one-on-one recognition.  Customers like nothing better than going to an establishment where they are recognized and called by name.  Encourage this kind of recognition in your staff.  Everyone from your bus boys to the chefs should be able to recognize repeat customers and make them feel comfortable.   

 

Tip #2: Reward Your Repeat Customers

A customer rewards program for repeat customers is a must if you really want to establish your credibility with your repeat customers.  Perhaps a customer loyalty card (with a free meal after so many purchases) or coupons for a discount on their next meal purchased.  There are a number of options available when it comes to customer rewards, and each of them is worth the time and effort you will put into it.

 

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In This Issue:
5 Tips for Building Customer Loyalty
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