September 2017 
Controlling print and procurement costs can improve your bottom line! 

Utilizing a full service print management company can strengthen your organization's purchasing efficiency, which is essential in today's business world.  In order for your organization to keep pace with competitors, it's critical for your business to become as efficient as possible in managing print and procurement related costs. 

The crucial element of the equation is to control the real cost of doing business by tackling the process costs. Process costs currently account for 90% of the total cost, while print production accounts for just 10% (source CAPV). Similar to an iceberg, the process costs below the surface include creative and design, revision control, ordering, forms management, warehousing, distribution and inventory obsolescence.

Do what's best for your brand and choose PRINT Link to manage all of your printing needs.


"If you build it, they will come." As much as business owners wish this old adage always rang true, sometimes it is not the case. The truth is that businesses need to focus on a whole lot more than their core products and services in order to be recognized and thrive. Creating an exceptional product or service is just the beginning of a successful business ...     Read more.
 
Featured Product: 
Gift Card Holder

Give your company's gift cards an extra boost by placing them in a convenient holder. Customers will appreciate your thoughtfulness and will love the ability to write a personal message or gift card amount on the inside. 
Print's Not Dead

Print marketing is used less, so it stands out more.
Many companies are  competing online for their audience's attention, which can make it hard to stand out in the crowd. However, since online marketing tends to be the focus of most businesses, a void is left in print marketing that is begging to be filled.

Compared with how often and how quickly you check your email, consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail before going back to whatever it was you were doing before. That means your print materials are likely to receive extra attention - especially if they look unique.

Research from the US Postal Service indicates that most who receive direct mail advertising  pay attention to it; households report that they tend to respond to about 1 in 10 pieces of direct mail. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods. And according to Research by Mail Print, 85% of consumers sort and read their snail mail on a daily basis, and 40% try new businesses after receiving direct mail.

No matter how crucial digital marketing becomes, there is still a large audience you can reach through print marketing and direct mail campaigns.




This is an excerpt from an article originally featured on Marketing Profs. 

Follow us on social media for  all the latest in print news!
Performance Group | 402.896.9400 | [email protected] |   www.formsguys.com
STAY CONNECTED: